I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Increase sales conversion by 10-15%.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Wiser

MAY 8, 2024

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 232

Advertising Marketing Customer Experience Management 232

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Try Out Alternative Data Management Solutions: The below data management solutions are custom-fit for the changing landscape.

Advertising 64

Advertising Management Point of Sale Marketing 64

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

Advertising 130

Advertising Promotions Returns Management 130

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

Advertising 216

Advertising Grocer Marketing Consumer 216

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

Advertising 272

Advertising Grocer Marketing Consumer 272

365 Retail

SEPTEMBER 19, 2023

The wholesale market has not yet adjusted to a more manageable level. The power of promotion Focusing on the Everyday Low Price (EDLP) strategy which typified last year’s Golden Quarter is not, in the current circumstances, necessarily a tactic that will suit many retailers. Worse, retailers are not the only ones under pressure.

Promotions 52

Promotions Advertising Planning Wholesale 52

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 251

Advertising Promotions Consumer Customer Experience 251

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 268

Marketing Promotions Advertising Comparison Shopping 268

Inside Retail

AUGUST 10, 2022

Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service. Defending a winning position by optimising product content and advertising to maintain visibility. Product feed management solutions can help optimise, test and deliver this data.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 270

Advertising Marketing Social Commerce Consumer 270

Independent Retailer

DECEMBER 23, 2022

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Retailers must pay close attention to consumption patterns and build flexibility into their inventory management to address the changing needs of consumers.” Offer Promotions & Product Markdowns.

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Prasanna Dhungel is the Co-founder and Managing Partner of GrowByData.

Advertising 249

Advertising Marketing Location Consumer 249

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. Robin Coles, Managing Director EMEA at XCCommerce.

Promotions 52

Promotions Consumer Management Advertising 52

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. To break through all this noise, retailers must rely on personalization.

Marketing 218

Marketing Retail Marketing Advertising Promotions 218

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 237

Advertising Consumer Returns Shopping 237

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 248

Merchant Services Finance Advertising Marketing 248

Retail TouchPoints

MARCH 22, 2023

Credits: Nike Air Max Creative Director: Julie Igarashi Designer: Yoshio Kato Art Director: Danny Demers Studio Manager & Producer: Nanaka Sakurai Imagine walking near Tokyo’s Shinjuku Station, taking in the sounds and sights of the city. Part of successful advertising is understanding how people engage with their environments.

Advertising 269

Advertising Promotions Consumer Marketing 269

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 and increase return on ad spend by 32.8%. million impressions.

Advertising 229

Advertising Promotions Consumer Returns 229

Mass Relators

JANUARY 31, 2022

president and chief executive officer John Furner this month announced a number of personnel moves, including the promotion of Tom Ward to executive vice president and chief e-commerce officer. Furner announced Ward’s promotion in an internal memo dated January 20. . — Wal­mart U.S.

Management 52

Management Merchant Services Promotions Fulfillment 52

Retail TouchPoints

AUGUST 5, 2022

With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option. Similarly, returns abuse can happen when fraudsters return stolen merchandise or exploit promotions and returns policies for personal gain.

Merchant Services 250

Merchant Services Returns Shipping Payment Services 250

Retail TouchPoints

AUGUST 26, 2020

Ensuring efficient fulfillment, creating accessible and reasonable return policies and exceptional product quality all contribute to positive reviews, and can have an impact far greater than that of low price. Investing in effective advertising strategies also can be a more cost-effective way to increase demand. Rosenman holds a B.Sc.

Advertising 292

Advertising Promotions Returns Marketing 292

Retail TouchPoints

JULY 19, 2021

The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart. Transforming the Advertising Mix. 24-25 at McCormick Place, Chicago, Illinois.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail Focus

DECEMBER 8, 2021

As shoppers return to malls and high streets, this trend shows no signs of abating, as retailers look to provide unique, interactive and frictionless experiences that tie in with digital offerings. Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues.

Kiosk 208

Kiosk Fast Fashion Promotions Returns 208

Retail TouchPoints

JULY 26, 2021

You will need their talents when it comes to: Design Customer experience (CX) Search engine optimization (SEO) Web maintenance Customer engagement Product returns. From paid online advertising to email campaigns, digital marketing is a sophisticated, rapidly changing area of expertise that most wholesale brands have only observed from afar.

Wholesale 276

Wholesale Payment Services Fulfillment Returns 276

Retail TouchPoints

MARCH 27, 2024

“With more than half of all consumers shopping for secondhand apparel last year, it’s evident that resale is now firmly embedded in the fashion landscape ,” said Neil Saunders, Managing Director at GlobalData , which conducted the research for the report, in a statement. Now the question is: Where does resale go from here?

Apparel 255

Apparel Fast Fashion Fashion Thrift Store 255

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Currently available by invite only in the U.S.,

Advertising 280

Advertising Fulfillment Returns Shopping 280

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. “The ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 294

Social Commerce Shopping Advertising Marketing 294

Retail TouchPoints

APRIL 14, 2023

Against this backdrop of economic uncertainty, consumers are finding ways to manage their budgets while also staying loyal to the brands they love. Others just want a simple way to limit spending, and a prepaid card can help them manage their daily life. Consumer concerns around inflation also remain “highly elevated”.

Payment Services 254

Payment Services Consumer Accounting Advertising 254

Inside Retail

SEPTEMBER 11, 2021

Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Retailers are under unprecedented pressure to maximise return on their physical assets and adjust their operations for omnichannel offerings. Reimagining the physical store . The decade of the home is here.

Beauty and Health 246

Beauty and Health Customer Experience Consumer Promotions 246

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 263

Planning Advertising Marketing Returns 263

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 250

Kiosk Outdoor Checkout Marketing 250

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

AUGUST 13, 2023

In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130