Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment. Drive repeat purchase.

Advertising 275

Advertising Accounting Returns Management 275

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Try Out Alternative Data Management Solutions: The below data management solutions are custom-fit for the changing landscape.

Advertising 62

Advertising Management Point of Sale Marketing 62

Inside Retail

FEBRUARY 14, 2023

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

Management 130

Management Fulfillment Advertising Returns 130

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 245

Advertising Marketing Customer Experience Management 245

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S. Google sits at the heart of the shopping ecosystem,” said Madrigal.

Merchant Services 290

Merchant Services Advertising Shopping Management 290

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 282

Advertising Marketing Social Commerce Consumer 282

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

Advertising 228

Advertising Grocer Marketing Consumer 228

Retail TouchPoints

SEPTEMBER 26, 2023

It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now.

Advertising 259

Advertising Fulfillment Shipping Returns 259

Retail TouchPoints

DECEMBER 26, 2023

Navigating Return Challenges While baby boomers may be less prone to returning items compared to other generations, they report greater difficulties when they do decide to initiate returns. Only 28% of boomers returned large items due to appearance or size discrepancies, in contrast to 45% of the general population.

Returns 244

Returns Customer Experience Consumer Advertising 244

Retail TouchPoints

FEBRUARY 20, 2023

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Actionable data can also help retailers with inventory management across all locations. Actionable data can also help retailers with inventory management across all locations. distribution strategy.

Advertising 235

Advertising Sporting Goods Returns Inventory Management 235

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. It’s no wonder that so many commerce operators are building advertising businesses and that ad spend is gravitating toward them. But is it so bad having more choices for advertisers?

Advertising 284

Advertising Merchant Services Apparel Marketing 284

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

Advertising 283

Advertising Grocer Marketing Consumer 283

Inside Retail

OCTOBER 5, 2023

per cent, followed by insurance and self-managed investments at 7.9 per cent YoY driven by lower online advertising. . per cent YoY driven by lower online advertising. It shows businesses are looking carefully to maximise the return on investment from each dollar they spend.” Australia has witnessed a $2.9

Advertising 264

Advertising Accounting Returns Management 264

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

Advertising 130

Advertising Promotions Returns Management 130

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 272

Advertising Sporting Goods Boutique Returns 272

365 Retail

AUGUST 30, 2023

Snap, the parent company of Snapchat, has appointed Bridget Lea as the new General Manager for the UK. Lea was most recently the Managing Director of Commercial for EE, BT’s consumer division, a role she held for three years. On her appointment Lea said: “I’m incredibly excited to join Snap to lead the UK team.

Management 52

Management Returns Advertising Consumer 52

Retail TouchPoints

MAY 8, 2023

Based on internal first-party data about inactive clients, retailers can turn to a DSP to use this data to empower advertising campaigns to re-engage these inactivesleeping users. According to data from social media management platform Hootsuite , Reels is growing fast, and Instagram has 2+ billion monthly users.

Marketing 311

Marketing Returns Advertising Marketing Spend 311

Retail TouchPoints

OCTOBER 25, 2022

update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites. But this shift was not without repercussions: data management company Lotame estimates that Facebook’s parent company, Meta, is projected to lose upwards of $12.8 Apple’s iOS 14.5

Advertising 264

Advertising Marketing Returns Consumer 264

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Prasanna Dhungel is the Co-founder and Managing Partner of GrowByData.

Advertising 261

Advertising Marketing Location Consumer 261

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 250

Advertising Consumer Returns Shopping 250

Wiser

MAY 8, 2024

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 265

Advertising Promotions Consumer Customer Experience 265

Retail TouchPoints

NOVEMBER 9, 2022

Retail media is revolutionizing established hierarchies and opening up new opportunities for marketers,” said Arthur Sadoun, Chairman of the Management Board of Publicis Groupe in a statement. Carrefour will hold 51% of the joint venture, with 49% held by Publicis Groupe, and it is expected to start operations in the first half of 2023.

Advertising 280

Advertising Marketing Returns Planning 280

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Avoiding online backlash Shaw believes that brands should continue working with creators in order to drive growth and return on investment.

Advertising 246

Advertising Fashion Consumer Accounting 246

Independent Retailer

DECEMBER 23, 2022

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Retailers must pay close attention to consumption patterns and build flexibility into their inventory management to address the changing needs of consumers.” Return for a Refund or Credit.

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Retail TouchPoints

SEPTEMBER 29, 2023

One of the best courses I took back in college (I won’t say how long ago that was, but it was before smartphones and even faxes, so you do the math) was on labor history: unions, strikes, the Industrial Workers of the World or IWW (management at the time said the initials stood for “I Won’t Work”).

Advertising 276

Advertising Fulfillment Customer Experience Marketing 276

Retail TouchPoints

NOVEMBER 1, 2023

AI Tools to Create and Manage Product Imagery Google is the latest in a raft of digital platforms to roll out generative AI tools to help merchants with their product imagery. Amazon announced its own generative AI image tool last week and Meta made its suite of image tools available to all advertisers in October.

Merchant Services 237

Merchant Services Advertising Shipping Shopping 237

Retail TouchPoints

SEPTEMBER 14, 2023

Offering variety and dropping new styles each month has dramatically increased engagement and revenue for our company over the long term, confirming what we already knew to be true: keeping a fresh assortment available in addition to core collections appeals to shoppers and encourages return visits. Know your customer.

Returns 264

Returns Checkout Apparel Advertising 264

Retail TouchPoints

APRIL 25, 2023

The new streamlined interface is designed to keep an overview of shoppers’ spending within easy reach as well as provide access to delivery tracking tools, digital receipts and seamless returns from one place. The redesigned Klarna app, Ask Klarna and Ads manager features are currently available in the U.S.

Shopping 284

Shopping Payment Services Advertising Finance 284

Retail TouchPoints

AUGUST 4, 2021

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.

Merchant Services 299

Merchant Services Returns Wholesale Apparel 299

Retail TouchPoints

MAY 14, 2021

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms. Participation is available either as a managed service or in a self-serve capacity.

Advertising 200

Advertising Returns Marketing Management 200

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 and increase return on ad spend by 32.8%. million impressions.

Advertising 238

Advertising Promotions Consumer Returns 238

Wiser

APRIL 29, 2024

Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales. Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

FEBRUARY 5, 2021

Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences.

Advertising 238

Advertising Returns Planning Management 238

Retail TouchPoints

APRIL 8, 2022

Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers. These include: Inventory Tracking tool.

Merchant Services 275

Merchant Services Shopping Advertising Shipping 275

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

SEPTEMBER 27, 2022

“It’s really easy to optimise online marketing for conversion, but when most of your new customers are coming in store it requires a lot more internal discussion and bravery around not being so focused on getting an immediate return on investment on your advertising.”. Customers’ channel hopping is based on need.

Payment Services 320

Payment Services Fulfillment Advertising Inventory Management 320