Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers.

Outdoor 147

Outdoor Advertising Marketing Retail Marketing 147

Retail TouchPoints

MAY 9, 2025

Rethinking Grocery Marketing When grocery stores advertise a handful of CPG-funded products, only shoppers that prefer that brand are likely to respond. As a result, customers end up shopping at multiple locations or settling for a brand that isnt their first choice. Right now, thats not at traditional supermarkets.

Grocer 173

Grocer Supermarket Promotions Customer Experience 173

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail Focus

MARCH 25, 2025

The Role of E-Commerce in Inflationary Periods During times of inflation, online retailers have an advantage over physical stores. Many costs are avoided by digital shops, including multiple locations, large staff teams, and high utility bills. Value replaces aspiration across advertising.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Inside Retail

APRIL 22, 2021

These and other trends are pushing many retailers to innovate on the fulfilment front. Some are leveraging physical stores to fulfil more e-commerce orders, while others are using the dark store model to turn low-traffic locations into high-volume fulfilment hubs. And now’s the time to get ahead.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Advertising Retail Marketing Location 130

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. Overgaard said AI applications transcend the shop floor.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. For instance, AMP can help emails feel like living documents rather than stale advertisements. “It’s

Marketing 298

Marketing Promotions Jewelry Management 298

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Implement Geo-Targeted Ads and Local SEO Geo-targeting involves tapping into metadata about customers’ locations in order to deliver them relevant content and ads for products and stores that are near them.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

365 Retail

FEBRUARY 17, 2025

The company’s stock performance serves as a bellwether for the broader retail market. Amazons expansions into grocery (through Whole Foods), cloud services (AWS), and logistics have forced traditional retailers to adapt, impacting their stock indicators.

Inventory Turnover 52

Inventory Turnover Inventory Management Retail Trends Consumer 52

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. End Cap Displays. Inline Displays.

Advertising 89

Advertising Visual Merchandising Kiosk Location 89

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

A1 Retail

SEPTEMBER 24, 2021

Retailers will also be remunerated for each scan and redemption of the voucher, creating an opportunity for brands to incentivise store owners and build loyalty. Scan & Save will support brands and retailers’ marketing efforts once the HFSS (high in fat, sugar and salt) legislation comes into force in October 2022.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Retail Next

MARCH 10, 2020

In this post, I’ll take you through how to identify important demographics of your target audience, and then outline key marketing channels for your retail brand, whether you have brick-and-mortar locations, and online store, or both. There are plenty more not mentioned here, but these are the most popular for retail marketing.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail Minded

JULY 6, 2024

You can choose to have a physical location, online outlet or any other channel where customers can find your goods. Choosing the Right Location for Your Retail Store Your retail store’s location can make a huge difference in its success.

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a retailer might create separate campaigns for loyal customers and those who are new to the brand.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Video marketing is a powerful tool. Influence In-Store Shopping Too.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail Adventures

JUNE 3, 2024

They are often used by businesses to create buzz around a new product launch, test new markets, build brand awareness, or simply to generate additional revenue during peak seasons. Choose Your Location : Scout for potential locations that align with your target market and budget. More about Flame Analytics.

Shopping 52

Shopping Promotions Target Market Point of Sale 52

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

365 Retail

SEPTEMBER 1, 2024

Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. Big Data lets stores build more focused, targeted marketing efforts that appeal to their audience and increase conversion rates by offering thorough understanding of consumer behaviour and preferences.

Target Market 52

Target Market Consumer Advertising Returns 52

Retalon

SEPTEMBER 3, 2021

It’s a tough time for retailers, but also a time that presents great opportunities. In the past, retailers with the largest size and quantity of physical locations dominated the retail landscape. This has resulted in large volumes of physical retail locations sitting unoccupied and completely empty.

Consumer 41

Consumer Location Fulfillment Shopping 41

Wiser

JULY 5, 2018

Even Walmart is capitalizing on dynamic pricing by advertising certain products on their digital signs based on the temperature outside. . In addition, the retail market is a very versatile and flexible industry. Cons: Some studies seem to indicate that dynamic pricing may be on the out.

Checkout 60

Checkout Consumer Advertising Shopping 60

Retalon

SEPTEMBER 11, 2020

Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. That approach won’t work in today’s dynamic retailing environment.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Shopper Intelligence

OCTOBER 27, 2020

High levels of anticipation built for years; the perfect item is hunted and located with some difficulty. At an advisory meeting for the fast-growing e-commerce arm of a large retailer, the head engineer reported finding they were continuing to deliver ads to customers who purchased expensive products post-purchase.

Marketing 40

Marketing Shopping Management Consumer 40

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. What does travel retail mean? billion in 2020.

Location 130

Location Retail Marketing Marketing Consumer 130