Remove Advertising Remove Consumer Remove Fast Fashion
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What Retailers Need to Do to Win Gen Z

Retail TouchPoints

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Authenticity Over Advertising Gen Z grew up with endless access to information and a finely tuned radar for inauthenticity. However, Gen Z doesn’t shop like their predecessors.

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Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer

Retail TouchPoints

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147
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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “We are seeing a fundamental shift in search marketing dynamics and the fast fashion brands are now outbidding the traditional retailers, and it does look like their strategies are a lot more aggressive,” she said.

Marketing 130
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. My shopping addiction is depending on it.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. million products to its catalog daily, compared to 35,000 products a year for the fast fashion retailer Zara.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

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Inside Ebay’s Push to Become a ‘Fashion Destination’

Retail TouchPoints

Fashion always has been a part of the Ebay mix; in fact, in 2024 nearly 40% of all the clothing, shoes and accessories sold on the platform were listed as pre-loved, and global users searched for vintage items more than 1,200 times per minute. The supply is there, as is the consumer demand.

Fashion 147