Inside Retail

MARCH 13, 2024

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. Brand Your Business. You must set your business out from competitors.

Accounting 227

Accounting Planning Advertising Brand Management 227

Mass Relators

AUGUST 22, 2023

With more than 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation.

Brand Management 40

Brand Management Advertising Management Marketing 40

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 260

Merchant Services Payment Services Shopping Checkout 260

Wiser

OCTOBER 4, 2023

Moreover, social media platforms provide brands with unique opportunities for tailored, targeted advertising. This constant exposure reinforces brand images in the minds of consumers, leading to increased brand recall. Engagement: Social media enables real-time interaction with consumers.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Wiser

MAY 22, 2023

If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business. This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. ” This is the association that the brand has established for itself.

Advertising 142

Advertising Marketing Management Shopping 142

Wiser

OCTOBER 27, 2020

The proliferation of dropshippers, however, has created some difficulty for brands that opt to use dropshippers. Specifically, the nature of this relationship can hide important pricing information or make it more challenging to manage Minimum Advertised Prices, or MAP policies. A MAP policy is not legally binding.

Advertising 78

Advertising Fulfillment Drop-Shipping Wholesale 78

Inside Retail

MAY 25, 2022

Of course, we feel excluded, and like the connotation is that brands want our money but not for our bodies to be seen in their stores. For us, these efforts are incredibly hollow, and we personally refuse to shop brands that offer such tokenistic attempts at size extensions. Brands that don’t cater to us? Not making the cut.

Fashion 147

Fashion Accessories Apparel Advertising 147

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

Shopping 220

Shopping Merchant Services Fulfillment Social Commerce 220

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Rather, I refer mainly to the clash between FMCG brand marketing and sales.

Management 52

Management Promotions Accounting Marketing 52

Wiser

JULY 27, 2021

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. Or will they grab whatever brand is available on the shelf?

Markdowns 158

Markdowns Marketing Management Advertising 158

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Inside Retail

OCTOBER 13, 2021

As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on.

Consumer 130

Consumer Shopping Marketing Advertising 130

365 Retail

DECEMBER 16, 2021

The research is based on survey responses of over 8,000 consumers from the U.S, Around a third of brands and retailers said those were the types of technologies they plan to integrate into the in-store experience. Both consumers (12%) and brands and retailers (19%) ranked celebrity endorsements as the least influential.

Consumer 103

Consumer Advertising Brand Management Management 103