Retail TouchPoints

JULY 10, 2024

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.

Point of Sale 252

Point of Sale Location Consumer Customer Experience 252

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 274

Merchant Services Payment Services Shopping Checkout 274

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

Shopping 237

Shopping Merchant Services Fulfillment Social Commerce 237