Advertising Brand Management Consumer Point of Sale 
Retail TouchPoints
SEPTEMBER 12, 2023
Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.
Retail TouchPoints
AUGUST 24, 2023
If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.
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