Inside Retail

MARCH 13, 2024

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Retail TouchPoints

FEBRUARY 28, 2022

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.

Fulfillment 262

Fulfillment Jewelry Advertising Department Stores 262

Wiser

OCTOBER 4, 2023

Moreover, social media platforms provide brands with unique opportunities for tailored, targeted advertising. This constant exposure reinforces brand images in the minds of consumers, leading to increased brand recall. Engagement: Social media enables real-time interaction with consumers.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Wiser

MAY 22, 2023

If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business. This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. ” This is the association that the brand has established for itself.

Advertising 142

Advertising Marketing Management Shopping 142

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78