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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

Equipped with Wiser’s comprehensive analytics, brands can expect to navigate through the complexities of retail pricing with greater ease and precision, ultimately securing a competitive edge in the bustling marketplace. Let’s take a look at the data. pricing discrepancy for Skullcandy brand headphones, a $15.04

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

For many retailers, success selling on Amazon simply lies in following a set of best practices. Let’s take a look at a few of these. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Neatness counts at Amazon. Keep things tidy.

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Can You Price Below MAP Prices?

Wiser

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. For some retailers, this can lead to lost brand deals and cut contracts, leaving them with no merchandise.

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Does Being “Left to Guess” Establish Standing for Injunctive Relief After TransUnion?

Hunton Andrews Kurth

In recent years, consumers filed a spate of class actions claiming that retailers misrepresented the retail price on discounted goods to mislead consumers into thinking they were obtaining a bargain. In Davidson, a plaintiff sought injunctive relief against a manufacturer who had falsely advertised wet wipes as “flushable.”

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Chemist Warehouse accused of price tampering during Black Friday sales

Inside Retail

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. off of recommended retail price), respectively.

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Chemist Warehouse accused of price tampering during Black Friday sales

Inside Retail

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. off of recommended retail price), respectively.

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How to Create an Effective MAP Policy

Wiser

Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who could otherwise hurt their brand image, and profits, with too-low prices. at most retailers. Except, that price is much lower than the manufacturer intended. What a steal!