Advertising ATS Brand Management Retailing Pricing 
Wiser
DECEMBER 12, 2022
A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. For some retailers, this can lead to lost brand deals and cut contracts, leaving them with no merchandise.
Shopper Intelligence
APRIL 30, 2021
Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.
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