Talking Retail

DECEMBER 16, 2022

The sugar-free lozenges will come in a 50g bag with a recommended retail price of £1.29. Elizabeth Hughes-Gapper, brand manager, said: “It is important we offer our customers a variety of flavours and we are absolutely thrilled we are absolutely thrilled to be. Or just read more coverage at Talking Retail.

Brand Management 59

Brand Management Retailing Pricing Management ATS 59

Wiser

DECEMBER 12, 2022

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. To lower the price, a reseller might offer coupons or discounted rates internally, among other options.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52