Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. The supermarket shelf.

Management 52

Management Promotions Accounting Marketing 52

Talking Retail

DECEMBER 16, 2022

The sugar-free lozenges will come in a 50g bag with a recommended retail price of £1.29. Elizabeth Hughes-Gapper, brand manager, said: “It is important we offer our customers a variety of flavours and we are absolutely thrilled we are absolutely thrilled to be. Or just read more coverage at Talking Retail.

Brand Management 59

Brand Management Retailing Pricing Management ATS 59

Wiser

DECEMBER 12, 2022

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. To lower the price, a reseller might offer coupons or discounted rates internally, among other options.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147