Advertising ATS Retailing Pricing Target Market 
Wiser
AUGUST 17, 2018
According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. We see this happening in the retail industry all the time. Advertise on Multiple Channels. Benefits of Buy One, Get One. profit from selling one.
Wiser
OCTOBER 12, 2017
But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips. Pricing optimization is never over.
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