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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

For many retailers, success selling on Amazon simply lies in following a set of best practices. Let’s take a look at a few of these. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Neatness counts at Amazon. Keep things tidy.

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Analysis: The many faces of social commerce in China

Inside Retail

Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise. Brands do not even need an offline presence at CDF to open online brand boutiques within the WeChat store.

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What is a Unilateral Pricing Policy?

Wiser

UPPs give manufacturers a means of controlling the retail price of their products without a violation of antitrust law for possible anti-competitive behavior. Let’s look at how UPPs came about, how online retail impacted the need for UPPs, and the differences between this policy and a minimum advertised price policy.

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

Two years later, as consumers adapted to shutdowns designed to stem the spread of COVID-19, EY recognized that the speed of consumer transformation had greatly accelerated and that new research was needed, explained Jeff Orschell, EY’s Americas Retail Leader and Global Account Leader, in an interview with Retail TouchPoints.

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Five Steps to Achieving a Perfect Retail Plan

Retail Smart Guys

On top of that, retail pricing must be realistic, catering to people with diverse socioeconomic backgrounds. Also, marketing and advertising have to be solid to ensure the promotion of your products. A robust retail plan is not what it all takes. Performance Analysis.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.

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Guide to Omnichannel Pricing

Wiser

But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips. Need better data to inform your decisions?