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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

For many retailers, success selling on Amazon simply lies in following a set of best practices. Let’s take a look at a few of these. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Amazon favors merchants that offer super-competitive pricing.

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How to Create an Effective MAP Policy

Wiser

Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who could otherwise hurt their brand image, and profits, with too-low prices. at most retailers. Except, that price is much lower than the manufacturer intended. What a steal!

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

Retail TouchPoints (RTP): What implications do the five emerging customer segments have for retailers as they plan for a post-pandemic future? Jeff Orschell: The big thing for me is that we all need to stop thinking about selling something to somebody, and think about how we can fulfill and enrich the lives of the people we’re serving.

Consumer 278
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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.

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10 Reasons Why Crowdfunding Campaigns Fail

Retail Bound

It is critical to hit the key milestone of reaching at least 30% of your funding goal in the first 48 hours. You should also have all your images, video content, and copywriting that you need for your campaign page and advertising ready to rock. Not having a budget for advertising. Not enough social capital. Bad content.

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‘More is more’: Q&A with Camilla CEO, Jane McNally

Inside Retail

And then she puts all these things all over the floor and she briefs our incredible team of graphic artists; and somehow, they manage to capture that sense of escapism and colour, and that just makes you feel happy to look at it and wear it. A lot of customers prefer a glass of champagne on the sofa and chatting to one of our Angels at home.

Fashion 264
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7 Key Insights About MAP Monitoring and Compliance

Wiser

This is a guest post by Tim Taich, Interim General Counsel at Wiser. The brick and mortar and online retail worlds are merging into an “omnichannel” or “ unified commerce ” mode of customer engagement, bringing consistency across channels in merchandising and pricing, as well as ease in selection, fulfillment, and returns.