Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

Customer Retention 260

Customer Retention Customer Experience Advertising Consumer 260

Retail TouchPoints

JULY 19, 2021

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments.

Advertising 299

Advertising Customer Retention Consumer Fulfillment 299

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? And even if you have first-party data, it’s hard to reach relevant audiences at scale.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail TouchPoints

MARCH 25, 2024

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Keep visiting this hub to get the latest and greatest content related to the show!

Social Commerce 227

Social Commerce Loss Prevention Customer Experience Customer Retention 227

Retail TouchPoints

NOVEMBER 18, 2020

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Inform Customers About Product or Service Offerings.

Location 254

Location Customer Retention Shopping Consumer 254

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 278

Marketing Advertising Consumer Customer Retention 278

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Wiser

NOVEMBER 1, 2023

By understanding and implementing effective remarketing strategies, retailers can revive customer interest, turning browsers into buyers and lost opportunities into closed deals. Brand Recall: Regularly appearing in a customer’s online space keeps your brand fresh in their mind, enhancing brand recall.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). The store has become a central hub for omnichannel fulfillment.

Fulfillment 264

Fulfillment Social Commerce Customer Retention Consumer 264

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

Drop-Shipping 216

Drop-Shipping Shipping Outdoor Customer Retention 216

Inside Retail

APRIL 11, 2021

The group serves about 4000 customers a week and boasts the biggest walk-in cool room in Sydney at 1,000sqm which holds in excess of $500,000 worth of meat inventory. That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention.

Advertising 130

Advertising Customer Retention Accounting Wholesale 130

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. New Look Stores. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Hyken

AUGUST 29, 2022

(Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers. Few business owners, however, pay anywhere near as much attention to customer retention, even though keeping an existing customer for longer is a far easier way to grow revenue.

Customer Retention 54

Customer Retention Customer Experience Fulfillment Advertising 54

Independent Retailer

SEPTEMBER 21, 2022

They must navigate and overcome obstacles at every level, from retaining customers to collecting debts. Here are some common problems small business owners might encounter and how to overcome them: Capturing Leads Debt Collection Owner Dependence Customer Retention Maintaining Quality Client Dependence. Capturing Leads.

Payment Services 77

Payment Services Customer Retention Advertising Location 77

Hyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Retention 102

Customer Retention Customer Experience Accounting Fulfillment 102

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payment Services 236

Payment Services Customer Experience Consumer Advertising 236

Inside Retail

MAY 16, 2022

By analysing sales figures against all marketing efforts, it is possible to understand the types of offers to which consumers are most responsive. The most expensive advertising options are not always the most effective. Brand partnerships also allow expanded product selection to a larger network of consumers.

Fulfillment 130

Fulfillment Promotions Shipping Returns 130

365 Retail

OCTOBER 20, 2022

To make the most of the holiday season and rise above the noise of a saturated market, marketers need to embrace relationship marketing strategies that put the customer at the centre of everything. Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

Hyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Understand the difference between what customers say and do. The problem I see is this.

Customer Retention 58

Customer Retention Customer Experience Accounting Advertising 58

Retail Assist

JANUARY 17, 2023

Guest Blog by Sarah Hughes , Co-founder & Director at Datitude. Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. .

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Rangeme

OCTOBER 14, 2021

Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Similar to a lot of curated box companies, “We want a product to be something that our customers may not have tried before or wouldn’t usually treat themselves to in their everyday shopping experience,” explains Brod.

Drop-Shipping 52

Drop-Shipping Merchant Services Beauty and Health Shipping 52

I Love Fashion

MARCH 29, 2021

Apart from the ad campaigns, the right content could open up ventures for the brand to meet new audiences at a minimal cost. Customer retention. Such activities endeavored at drawing the brands closer to the customers and enhancing more personalization for each of their segments. Conversion optimization.

Fashion 59

Fashion Marketing Jewelry Customer Retention 59

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically? consumers.

Consumer 280

Consumer Customer Retention Marketing Advertising 280

Wiser

MARCH 16, 2021

My name is Jackie Lewis, I’m the content director here at the CMA and I’m going to be your host for today’s webinar. Wiser customers can expand visibility, increase revenues and drive growth with their entire suite of in-store and online tools. So at some point, I’ll go back to that look again.

Marketing 78

Marketing Planning Advertising Consumer 78

Retalon

FEBRUARY 15, 2024

The global AI in retail market’s revenue share from predictive analytics-driven programmatic advertising and market forecasting stood at 33.1% in 2022, hinting at the burgeoning reliance on these sophisticated tools. Predictive algorithms analyze patterns and trends within historical data to project what might happen next.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. But it’s very difficult to get to any of the other items in the store if the POS is still in a client/server-based silo.

Point of Sale 288

Point of Sale Checkout Consumer Promotions 288

Inside Retail

AUGUST 11, 2021

Customer retention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. Delivery issues are the most prominent reason consumers detract from top retail brands, while affordable pricing drives advocacy.

Shipping 162

Shipping Customer Retention Customer Experience Consumer 162

Retail Geek

JULY 9, 2021

Your digital ad dollars especially as they get more complicated in the Privacy Wars, so it makes sense that they want Executives that are good at that and I would also argue the instacart. Advertising products could stand for some. Make those products more mature and friendly to advertisers.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Wiser

SEPTEMBER 20, 2022

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. Every single consumer touchpoint is a part of customer experience.

Customer Experience 148

Customer Experience Customer Retention Employee Engagement Consumer 148

Inside Retail

SEPTEMBER 19, 2022

With the rapid evolution of digital channels and online shopping, a global pandemic, and supply-chain challenges, retail is evolving at an unprecedented pace. Customer expectations of engagement and experience in retail are changing equally quickly. Brands must exchange value when customers are willing to provide information.

Customer Experience 147

Customer Experience Customer Retention Marketing Promotions 147

Retail TouchPoints

APRIL 8, 2021

A study found that referral marketing is trusted by 86% of customers, making it the most trusted form of marketing. A consumer is also 50X more likely to buy a product when it is recommended by their close friends and family. Not surprisingly, consumers are more likely to trust their network than sponsored ads.

Promotions 160

Promotions Customer Retention Marketing Consumer 160

Hyken

DECEMBER 10, 2023

10 Questions Every Business Leader Should Ask About Customer Retention by Samuel Wilson (Forbes) Many of you can probably recall an experience of sitting in a big conference room with the quarterly review slides and questioning why growth isn’t higher. My Comment: Amazon is always at the forefront of customer service and CX.

Customer Retention 51

Customer Retention Customer Experience Advertising Promotions 51

I Vend

JUNE 14, 2023

Customers with a high lifetime shopping value, and who generate far more in revenue than it costs to acquire them in the first place. iVend offers iVend offers POS systems for customer loyalty and retention Learn more about how we drive customer loyalty in retail. Single view of customer – across all channels.

Customer Retention 52

Customer Retention Promotions Advertising Shopping 52

365 Retail

AUGUST 17, 2022

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. The secret of back-to-school email campaigns: think ‘passing notes’ at scale. And considering there’s been an 86% increase in U.K. Real-time wins.

Payment Services 59

Payment Services Customer Retention Consumer Customer Experience 59

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. Therefore, the effective promotion of goods at a discounted price will be crucial for retailers’ success. . Getting your customer data clean. Between 8 p.m.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. The higher your GMROI, the better you are at wringing profit from your product mix and inventory levels. is considered healthy across retail categories.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

Retalon

AUGUST 5, 2020

Navigating changing consumer tastes and the evolving technology landscape has always made retail a challenging industry. Is the right product getting to the right place at the right time? Maintaining a healthy In-Stock Percentage at an efficient cost requires a unified approach to retailing. See Full Analytics Platform ).

Inventory Turnover 41

Inventory Turnover Promotions Merchant Services Markdowns 41