Remove Advertising Remove Apparel Remove Checkout
article thumbnail

Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

article thumbnail

Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Loss prevention: AI combats retail shrinkage also, by integrating computer vision and motion analytics at self-checkouts, detecting suspicious activities and ultimately reducing theft.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Apparel. This will ensure a seamless experience from first click to checkout.

Marketing 253
article thumbnail

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

and is already being used by Verizon , Arden Cove , the Latinx in Power podcast, Gay Pride Apparel and All I Do is Cook. In-App Checkout — This new native tool will let users complete an entire purchase on Pinterest without leaving the app, much as they’re already able to do on other social platforms like Instagram.

article thumbnail

How to Create Immersive Retail Experiences

Retail TouchPoints

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

article thumbnail

The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work. The next step is to help guide the consumer to the options that you know they will be interested in.

Returns 278
article thumbnail

Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

With sales down due to the pandemic, companies cut expenses, including advertising spend. They should be able to browse in their own language , view prices in the currency of their choice and clearly understand the final cost, with no surprises in the form of unexpected additional charges — whether in the checkout or at the point of delivery.