Inside Retail

JANUARY 3, 2024

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. The post How a doctor turned a Twitter joke into a retro-inspired apparel brand appeared first on Inside Retail Australia. I still feel it’s two bad drops away from death.

Apparel 130

Apparel Merchandise Store Fashion Advertising 130

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 259

Advertising Apparel Promotions Marketing 259

Retail TouchPoints

MARCH 29, 2023

The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. Kohl’s is opening its third-party marketplace to sellers in all categories following a successful pilot of the platform.

Sporting Goods 261

Sporting Goods Apparel Accessories Advertising 261

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Compounding this challenge was the onset of COVID-19 that quickly followed.

Advertising 271

Advertising Apparel Marketing Promotions 271

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. It’s no wonder that so many commerce operators are building advertising businesses and that ad spend is gravitating toward them. But is it so bad having more choices for advertisers? This is a good thing!

Advertising 287

Advertising Merchant Services Apparel Marketing 287

Retail TouchPoints

JANUARY 31, 2024

News of the wind-down first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs. Screenshot of the Zulily website from December 2023 highlighting the going-out-of-business sale.

Fulfillment 229

Fulfillment Apparel Advertising Fashion 229

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 290

Department Stores Accessories Apparel Advertising 290

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Recently brands have partnered with the tournaments themselves to create co-branded apparel lines.

Fashion 246

Fashion Apparel Advertising Marketing 246

Retail TouchPoints

SEPTEMBER 29, 2022

Essity is now becoming the global market leader in leakproof apparel, which is an important step towards our goal of being the world’s fastest-growing company in intimate hygiene, providing increased wellbeing for customers and consumers,” said Magnus Groth, President and CEO of Essity in a July statement.

Apparel 182

Apparel Finance Advertising Consumer 182

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering.

Accessories 244

Accessories Apparel Advertising Fashion 244

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school.

Advertising 286

Advertising Accounting Marketing Promotions 286

Retail TouchPoints

DECEMBER 14, 2021

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency.

Jewelry 308

Jewelry Social Commerce Apparel Advertising 308

Retail TouchPoints

FEBRUARY 2, 2024

The company’s cloud unit, Amazon Web Services (AWS) , as well as its advertising business were both strong profit drivers throughout the year, and that can be expected to continue in 2024 as the company rolls out advertising across Prime Video for the first time and expects increased investment in AI to drive more business to AWS.

Shopping 252

Shopping Advertising Customer Experience Apparel 252

Retail TouchPoints

MARCH 7, 2024

News of Zulily’s demise first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs.

Planning 258

Planning Home Furnishings Jewelry Fulfillment 258

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. This unique advertising channel allows us to create an unforgettable experience, emphasising the excitement and exploration that our jackets inspire,” he said. It definitely has a future.”

Advertising 130

Advertising Fashion Apparel Marketing 130

Retail TouchPoints

JULY 30, 2020

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

Merchant Services 261

Merchant Services Advertising Apparel Planning 261

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

Apparel 98

Apparel Consumer Marketing Advertising 98

Retail TouchPoints

SEPTEMBER 26, 2023

Countless companies, producing and selling everything from books to apparel, prescriptions to electronics, and so much more, must submit to Amazon’s bullying and extortion, or lose access to the online market.” Advocacy organizations, along with current and former Amazon sellers, applauded the FTC’s actions.

Advertising 254

Advertising Fulfillment Customer Experience Apparel 254

Inside Retail

JULY 31, 2022

It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.

Apparel 239

Apparel Drop-Shipping Fashion Advertising 239

Mass Relators

JUNE 15, 2023

Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. We understand how crucial it is for CPG brands to precisely evaluate their advertising campaigns’ effectiveness.

Advertising 98

Advertising Point of Sale Accessories Apparel 98

Retail TouchPoints

APRIL 21, 2022

continues its transformation from an intimates brand known for its sultry advertising into a label that is focused on meeting the needs of its core customer. There are no plans to expand Happy Nation into a brick-and-mortar retail model. The Happy Nation launch occurred during a time when VS&Co.

Apparel 270

Apparel Advertising Planning Management 270

Inside Retail

JUNE 20, 2022

Australian leakproof underwear-maker Modibodi has unveiled a new brand identity as it gears up to offer a full range of apparel catering to all of life’s leaks. Our new brand position speaks to Modibodi’s three core pillars of ground-breaking, comfort-creating and planet-sustaining life-changing apparel.

Apparel 130

Apparel Advertising Management Marketing 130

Retail TouchPoints

JUNE 9, 2023

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. Verdi: In its early days, advertising was anathema to BB&B. But it sounds like that’s a more appealing strategy when you’re talking about apparel and accessories versus things you need for your home. Verdi: It’s true.

ATS 256

ATS Advertising Promotions Consumer 256

Retail TouchPoints

FEBRUARY 20, 2023

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

Advertising 238

Advertising Sporting Goods Returns Inventory Management 238

Retail TouchPoints

AUGUST 17, 2022

Although they are extremely tech-driven, they also want to engage with brands that are authentic, personal and ethical, according to the Association of National Advertisers. . That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

Consumer 275

Consumer Customer Experience Apparel Advertising 275

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 298

Merchant Services Advertising Shopping Drop-Shipping 298

Inside Retail

SEPTEMBER 30, 2022

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising. The menswear business will share the location of one of its billboards through its social channels, andhang a new suit off the bottom of the billboard.

Net Profit 246

Net Profit Apparel Outdoor Advertising 246

Retail TouchPoints

NOVEMBER 20, 2023

Matt Kawadler: I’ve been involved in building DTC brands for about 10 years, and what they’re missing is that whole channel of offline revenue, which ends up being 35% of apparel purchases. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 202

Apparel Marketing Returns Advertising 202

Retail TouchPoints

AUGUST 17, 2020

While all categories have felt the ripple effects, the apparel and specialty categories have arguably been turned upside down, with renowned brands such as Brooks Brothers going through bankruptcy and, in some cases, out again. RTP: We’ve seen a number of apparel and specialty brands go through bankruptcy lately.

Apparel 254

Apparel Advertising Consumer Marketing 254

Inside Retail

MAY 3, 2021

“They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories. .” ” Thriving categories.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Apparel. Orders from these campaigns more than doubled those of last April.

Marketing 208

Marketing Beauty and Health Sporting Goods Advertising 208

Retail TouchPoints

AUGUST 4, 2021

Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. Shoppers can collect their unwanted apparel and either ship it directly to Farfetch or have it picked up for free. by the end of 2021.

Merchant Services 299

Merchant Services Returns Wholesale Apparel 299

Retail Focus

MARCH 3, 2023

For example, furniture retailer IKEA effectively communicates its tone of voice through its advertisements. Many IKEA advertisements show how the company is relaxed, positive, fun, and family-oriented. Brand personality refers to how a brand communicates with the world, but the terminology usually focuses on a brand’s tone of voice.

Promotions 130

Promotions Advertising Apparel Consumer 130

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Online consignment store ThredUp’s Resale Report found the global secondhand market is set to nearly double by 2027, reaching US$350 billion with the resale market growing three times faster than the apparel market.

Fast Fashion 162

Fast Fashion Fashion Payment Services Shopping 162

Retail TouchPoints

SEPTEMBER 14, 2023

In previous roles, Maes led social media and advertising operations at the technology company Active Network, with large clients in the endurance apparel and sports industries across the U.S. Currently his focus is on growing brand awareness to make Eyebuydirect a household name.

Returns 267

Returns Checkout Apparel Advertising 267