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How to Create Immersive Retail Experiences

Retail TouchPoints

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work. The next step is to help guide the consumer to the options that you know they will be interested in.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

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Kristen Wiig returns as ‘Target Lady’ in campaign

Mass Relators

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Deals will now be automatically applied at checkout, eliminating the need for members to search for individual offers.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Apparel. This will ensure a seamless experience from first click to checkout.

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How to Sell on Facebook Marketplace: A Guide for Businesses

Small Biz Trends

Highly targeted advertising. Step 2: Enable Shopping Checkout Feature. To enable the Shopping Checkout Feature, you’ll need to have an active shop as well as a commerce account. You have three options when choosing your checkout method. Step 4: Advertise Your Store and its Items on Facebook Marketplace.