Inside Retail
APRIL 26, 2024
This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. So where does this leave traditional retailers?
Retail TouchPoints
MARCH 27, 2024
But as ThredUp ’s 12th annual Resale Report shows, the need for a hard sell is over — consumers of all ages have clearly bought into the idea, with secondhand apparel sales growing 15X faster than the broader retail clothing sector in 2023. In the U.S. In the U.S.
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Retail TouchPoints
DECEMBER 21, 2023
Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.
Inside Retail
FEBRUARY 5, 2023
They claim that more than 30,000 workers in eight factories that produce Adidas apparel are owed $11.7 He feels that many fashion brands have sold their uniqueness to become accessible and therefore mediocre, and environmentally unfriendly by adhering to ‘fast fashion’. million in wages.
Inside Retail
MARCH 26, 2023
Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.
Inside Retail
FEBRUARY 22, 2023
Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Third-party businesses pay to advertise on prominent e-commerce sites or at the point of sale as a way of reaching relevant audiences.
Retail Gazette
OCTOBER 26, 2023
American Apparel At its height of popularity, American Apparel, which made all of its clothing in the US, was available in more than 20 countries and at over 200 stores. The alleged misconduct , coupled with questions surrounding its advertising methods, sent sales at American Apparel spiralling.
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