7 Stories that Shaped 2023 — and What They Foretell for 2024
Retail TouchPoints
DECEMBER 21, 2023
Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.
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