Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success
Retail TouchPoints
JANUARY 14, 2022
As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec. BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales.
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