Remove category general
article thumbnail

New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

Shoppers interested in a specific category also can add that to the search term to get more specific results, for example, “shop sneaker deals.” Users can then scroll through carousels of deals by category, which will take into account what the user usually likes to shop for when signed into Google.

Markdowns 202
article thumbnail

Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail TouchPoints

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. Does it factor in the impact of promotion, subscribe and save, inventory levels, holidays like Prime Day or buy box loss?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The rise of the synthetic diamond market The first known batch of lab-grown diamonds was created by General Electric in 1954.

Jewelry 246
article thumbnail

Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success.

article thumbnail

Top 3 Ways Data will Impact Convenience Retailers in 2023

Retail TouchPoints

To thrive, convenience retailers must be more proactive in adjusting to rapidly changing market dynamics. For example, if a retailer has the technology to identify the sales associate for a given customer transaction, can they reward or incentivize that employee via a loyalty account? So how can they achieve that?

article thumbnail

Marketing campaigns: how to measure the effectiveness of flyers and in-store promotions

Shopper Motion

But now we are going to look at a practical application of just how in-store analytics can enhance the shopping experience and allow stores to gain the maximum benefits and effectiveness from their flyers and promotions. When calculating the effectiveness of flyers or promotions, a marketing manager has to take a lot of things into account.

article thumbnail

2022 Halloween Marketing Ideas to Scale Your Business

Small Biz Trends

There are lots of different ways to show your Halloween spirit with various marketing campaigns. The following Halloween promotions may spur unique ideas that you can use to market your business this fall. What Is Halloween Marketing? READ MORE: 10 Halloween Promotions to Try This Year.

Marketing 105