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Inside Brosa’s plan to capture even more of the online furniture market

Inside Retail

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19. Outdoor is a great opportunity. We’ve always taken a curated approach.

Marketing 130
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. In fact, according to market.us , the Global People Counting System Market size is projected to reach approximately USD 3,503.9 What is People Counting in Outdoor Spaces? Million in 2023.

Outdoor 52
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. In fact, according to market.us , the Global People Counting System Market size is projected to reach approximately USD 3,503.9 What is People Counting in Outdoor Spaces? Million in 2023.

Outdoor 52
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Following the success of fellow Kiwi outdoor brand Kathmandu , outdoor clothing brand Bushbuck is raising equity to speed up its expansion in Australia. Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. million achieved this year.

Outdoor 245
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Transparency: The ‘Secret’ to Successful Seasonal Marketing

Retail TouchPoints

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 141
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Swanndri is beloved by Kiwis, but can it become a global brand?

Inside Retail

New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. Since entering the Australian market 10 years ago, it has become Swanndri’s second biggest market after New Zealand.

Outdoor 130
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“I love the people”: Kathmandu’s Gabrielle Godfrey talks influencers, PR

Inside Retail

As PR and influencer manager at outdoor apparel brand Kathmandu, Gabrielle Godfrey is responsible for keeping the business top-of-mind with customers and superfans. I left Cassette as PR account director in 2022, after securing a really incredible opportunity as PR and influencer Manager at Kathmandu… where I am now!

Outdoor 130