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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

Markdowns 321
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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 248
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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

Becoming proficient at navigating these obstacles is key to protecting retail profits. As consumers faced higher prices at the gas pump, grocery stores and other places, many cut back on their spending, increasing the competition among retailers. Inflation and the Incredible Shrinking Margin. Bad Bots are Siphoning Profits.

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

Comparable sales at Journeys plummeted 14% , dragging the company’s overall comparable sales down 5% despite positive results from the Schuh and Johnston & Murphy banners. Inventories increased 17% year-over-year at these banners, but the increase was attributed to fueling rapid growth. However, Journeys still accounted for 56.3%

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 212
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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

Online retailers also are enhancing their ability to get the most out of each transaction: Retailers are getting more people to hit ‘buy,’ with conversion now at 4.1% Shoppers are making larger purchases , with average order value up 13% at $169. on desktop (up 1%) and 1.9% on smartphones (up 3.7% ) in the first eight months of 2021.

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The Ultimate Guide to Retail Promotions

Wiser

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions. Know Where You Fit in .