Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

APRIL 22, 2021

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . When it comes to advertising, finding the right mix of paid search, social and marketplace advertising can go a long way in helping brands and retailers gain a competitive advantage. Fulfilment of the future.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail Focus

MARCH 25, 2025

Retail Marketing Strategies During Inflationary Periods Marketing messages shift when inflation dominates economic news. Value replaces aspiration across advertising. Retailers prioritize durability and versatility over luxury or status. So who are the real victims?

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

Advertising 299

Advertising Accounting Marketing Finance 299

Retail TouchPoints

FEBRUARY 5, 2024

Second, a larger increase in the need for personalized advertising. Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio.

Accounting 264

Accounting Marketing Finance Consumer 264

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. A key resource to keep handy is Sidecar’s 2020 Benchmarks Report: Google Ads in Retail.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs?

Shopping 289

Shopping Advertising Consumer Accounting 289

Retail TouchPoints

NOVEMBER 21, 2023

Christmas is historically the largest day for new Roku account creation — causing an uptick in streaming audience reach. For retail marketers looking at where and how to effectively reach holiday shoppers, look no further than their living rooms, as they’ll be streaming more than ever.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Inside Retail

FEBRUARY 24, 2025

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. I can tell you that they arent a one-size-fits-all.

Wholesale 130

Wholesale Marketing Advertising Accounting 130

Independent Retailer

DECEMBER 17, 2024

Why it’s important for retailers to have a Marketing Calendar Why is a retail marketing calendar so important in retail? February 21: Saint Agnes’ Day: It can be used to create a calm and peaceful atmosphere in advertising campaigns. March 17: St.

Marketing 52

Marketing Promotions Advertising Planning 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

365 Retail

FEBRUARY 17, 2025

The company’s stock performance serves as a bellwether for the broader retail market. Amazons expansions into grocery (through Whole Foods), cloud services (AWS), and logistics have forced traditional retailers to adapt, impacting their stock indicators.

Inventory Turnover 52

Inventory Turnover Inventory Management Retail Trends Consumer 52

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. billion in 2022 to S$3.9

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

First-Party Data Marketing Is The New Norm. While Google slates to phase out its third-party cookies, digital advertisers keep a close eye. Third-party data has helped marketers, especially small businesses, access prospecting, and lead generation data. As a digital channel, the metaverse is relatively new to marketing.

Marketing 98

Marketing Payment Services Customer Experience Advertising 98

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. To meet the right customers, retailers use Facebook and Google ads that are personalized and highly targeted.

Retail Trends 111

Retail Trends Consumer Payment Services Fulfillment 111

Retail TouchPoints

JULY 2, 2021

Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. – Claire Waugh, VP, LEGO Retail Marketing Group, LEGO Group, from the session: LEGO, Tailored Brands and PepsiCo on the New Connected Economy. “In

Merchant Services 200

Merchant Services Customer Experience Marketing Consumer 200

Retail Next

MARCH 10, 2020

residents have at least one social media account, it’s a simple way to engage with your target audience without them having to put in any extra effort. Social media marketing takes on two forms: organic and paid. There are plenty more not mentioned here, but these are the most popular for retail marketing. Social Media.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Retail Gazette

NOVEMBER 23, 2023

The retail media trend represents a shift far bigger than media; it encompasses a profound transformation in the retail landscape. This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. What does the future hold?

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Independent Retailer

DECEMBER 17, 2024

Why it’s important for retailers to have a Marketing Calendar Why is a retail marketing calendar so important in retail? February 21: Saint Agnes’ Day: It can be used to create a calm and peaceful atmosphere in advertising campaigns. March 17: St.

Marketing 52

Marketing Promotions Advertising Planning 52

Retail Next

SEPTEMBER 17, 2019

A few business accounts have taken to humor in combination with content marketing. They joke about the advertising process, make fun of the fact that they are marketing to a consumer and the bias companies have about their own products. Content marketing is more than a simple advertising.

Marketing 52

Marketing Advertising Customer Experience Accounting 52

Retail Next

OCTOBER 15, 2019

Retailers of all kinds – local, international, online or those with ‘brick and mortar’ shops – should embrace new ways of connecting to shoppers if they want to continue to grow brand awareness. A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52

Retail Adventures

JUNE 3, 2024

They are often used by businesses to create buzz around a new product launch, test new markets, build brand awareness, or simply to generate additional revenue during peak seasons. Choose Your Location : Scout for potential locations that align with your target market and budget.

Shopping 52

Shopping Promotions Point of Sale Target Market 52

Retalon

SEPTEMBER 11, 2020

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retalon

SEPTEMBER 3, 2021

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). This further enhances the overall shopping experience and can provide retailers with increased revenue through cross-selling and up-selling opportunities. How did we get here?

Consumer 41

Consumer Location Fulfillment Shopping 41

Shopper Intelligence

OCTOBER 27, 2020

As few as 2 machines in the lobby accounted for as much consumption and sales as 4 times that number on the office floor. At an advisory meeting for the fast-growing e-commerce arm of a large retailer, the head engineer reported finding they were continuing to deliver ads to customers who purchased expensive products post-purchase.

Marketing 40

Marketing Shopping Management Consumer 40

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail Dive

JUNE 11, 2025

13, 2025 Daphne Howland/Retail Dive Deep Dive Nordstrom and Macy’s abandoned the ‘retail inventory method’ after using it for decades. The accounting practice, embraced by department stores in the 1920s, is outdated, skews key metrics and fosters bad decisions, analysts say. By Daphne Howland • Feb. Here’s why. Here’s why.

Home Furnishings 63

Home Furnishings Payment Services Department Stores Checkout 63

Retail Geek

JUNE 25, 2021

Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor’s by. Changing as far as how people are marketing Prime day are they investing off of the primary Market places they’re selling at to drive traffic to those marketplaces is all the as far as you can see.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Retail TouchPoints

MARCH 24, 2025

With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless and overwhelming. RMNs rose significantly in 2024, accounting for roughly 14% of total media advertising spend in the U.S. Amazons strategy is just one way the industry is consolidating.

Advertising 162

Advertising Consumer Marketing Finance 162

Inside Retail

JUNE 20, 2024

How previous election seasons have affected the retail market When looking at all the elections from 1940 to today, retail sales have shown 0.8 One often overlooked aspect of this is the impact on retailers who market themselves via social media, which includes a lot of direct-to-consumer brands.

ATS 130

ATS Consumer Advertising Finance 130