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Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook

Retail TouchPoints

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.

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Jason Del Rey Explores the ‘Bare-Knuckled Battle’ Between Amazon and Walmart

Retail TouchPoints

What were your biggest goals going into writing the book, and how did your approach evolve as you embarked on the writing process? I think there’s a lot of rapid improvement going on in areas like their advertising and logistics businesses, but they’ve also experienced some major challenges in recent years. 8 division ?

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

However, what was interesting is the amount of money that’s going to be spent on things like subscriptions for educational services. As in previous years, mass merchants are poised to take the largest share of back-to-school and back-to-college sales, according to the Deloitte surveys.

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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Twitter Shops enables merchants to showcase up to 50 products on their Twitter profile. And for consumers: Discovery of new products and services. Benefits far outweigh the drawbacks.

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What’s Behind the New Urgency Driving Sustainability Initiatives?

Retail TouchPoints

Retail TouchPoints recently partnered with Amazon Web Services on a survey of 500 retail and brand executives and found that the vast majority ( 84% ) have incorporated CSR in some way into their business strategies, largely because they think it is the right thing to do ( 72% ).

Consumer 316
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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

Retail TouchPoints

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot.