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Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook

Retail TouchPoints

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon.

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Beyond Acquires Zulily, Plans to Revive Brand in Q2

Retail TouchPoints

million in cash for the Zulily website and domain names, trademarks, tradenames, customer database, social media accounts and software, and said in a statement that it expects the Zulily site to be “fully functional” by the end of Q2 2024. Beyond paid $4.5

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Preparing for the future of online retail

Inside Retail

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . Fulfilment of the future. These and other trends are pushing many retailers to innovate on the fulfilment front. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

What should advertisers be aware of when investing in this format? Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies. These shifts mean shoppable ads are perfectly positioned to meet the moment for both consumers and advertisers.

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How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

In most cases, it’s fulfilled directly by the brand just like they fulfill other ecommerce orders. We’ve got a handful of brands that are fulfilling from stores, including Mulberry, and Tod’s fulfills from one of their locations as well. Then again, it’s a trade-off between the advertising you might get.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.

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