Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook
Retail TouchPoints
NOVEMBER 13, 2023
Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.
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