How Amazon’s Anti-Counterfeit Unit Keeps Fake Products off its Site
Retail TouchPoints
APRIL 2, 2024
The Amazon Counterfeit Crimes Unit (CCU), established in June 2020 , stopped more than 700,000 attempts by bad actors to create fake selling accounts in 2023. That’s down from 6 million would-be fake account attempts that were thwarted in 2020, the year that the CCU launched — an 88% decrease in less than four years.
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