Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth. The Role of AI Advancements in AI are driving new ways to leverage first-party data to power commerce media.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 275

Accessories Apparel Advertising Fashion 275

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 310

Department Stores Accessories Apparel Advertising 310

Retail TouchPoints

AUGUST 12, 2024

A new Shopping View replaces the previous gallery view, providing a full-width display without sidebar ads, so shoppers can easily browse highly visual categories such as clothing, shoes, accessories, jewelry, and toys.

Drop-Shipping 275

Drop-Shipping Jewelry Shipping Accessories 275

Retail TouchPoints

MAY 13, 2025

Fashion always has been a part of the Ebay mix; in fact, in 2024 nearly 40% of all the clothing, shoes and accessories sold on the platform were listed as pre-loved, and global users searched for vintage items more than 1,200 times per minute. The supply is there, as is the consumer demand.

Fashion 147

Fashion Accessories Fast Fashion Jewelry 147

Retail TouchPoints

OCTOBER 25, 2022

update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites. Though Apple’s decision came as a relief for a swath of users, it simultaneously caused a disruption for advertisers. Apple’s iOS 14.5 privacy changes. Doe Lashes .

Advertising 278

Advertising Marketing Returns Consumer 278

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive.

Advertising 278

Advertising Accessories Marketing Shopping 278

Retail TouchPoints

MARCH 29, 2023

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

Sporting Goods 278

Sporting Goods Apparel Accessories Shipping 278

Retail TouchPoints

MARCH 24, 2023

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. outside the CPG space) advertisers such as financial services or auto manufacturers.

Advertising 295

Advertising Merchant Services Wholesale Marketing 295

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

NOVEMBER 3, 2022

Select locations will include a Little White Dress Boutique and Flower Girl Shop, as well as a “shimmer and shine” shop that houses designer shoes and accessories. In June David’s Bridal launched a shoppable video campaign on TikTok with digital agency January Digital and digital advertising platform KERV Interactive.

Customer Experience 274

Customer Experience Clienteling Boutique Accessories 274

Retail TouchPoints

JUNE 7, 2021

The most common product categories purchased were: Video games and accessories ( 44% ); Toys and hobbies ( 29% ); Jewelry and watches ( 26% ); Apparel and accessories ( 25% ); and Books or audiobooks ( 23% ). Social Advertising: Annoying but Effective. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

SEPTEMBER 28, 2020

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. The number of unique reviews and a qualifier (chosen by Google) is also displayed, such as average delivery time or whether an advertised item is in stock.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Inside Retail

FEBRUARY 19, 2025

Recently, Nike returned to Super Bowl advertising for the first time in 27 years with a 90-second spot that featured only female Nike endorsers, including WNBA players Caitlin Clark, Sabrina Ionescu and Aja Wilson, as well as gymnast Jordan Chiles, sprinter ShaCarri Richardson and tennis player Aryna Sabalenka.

Accessories 130

Accessories Marketing Apparel Advertising 130

Retail TouchPoints

JUNE 26, 2024

He played a critical role in Target’s strategy reset in 2017 and the launch of its Roundel advertising business in 2019. Gomez joined Target in 2013 and was named to the leadership team in 2017. Gomez also will report directly to Cornell.

Accessories 262

Accessories Apparel Advertising Marketing 262

Inside Retail

JULY 31, 2022

The slumping economy is hurting sales of advertising, accessories and home products, Apple’s Maestri said in an interview, calling the units “pockets of weakness.”. Fortunately, we have a very broad portfolio, so we know we’re going to be able to navigate that,” he added. billion.

Accessories 246

Accessories Advertising Consumer Marketing 246

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Retailers of all stripes can jump on board, from fashion to beauty to accessories. So where does that leave retailers?

Shopping 246

Shopping Advertising Fashion Accessories 246

Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Blurring the digital and physical is becoming more familiar through collaborations like this.

Fashion 264

Fashion Accessories Apparel Advertising 264

Inside Retail

JANUARY 16, 2025

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

MARCH 12, 2024

As a fashion brand, for instance, could you group clothes and accessories based on the moods they produce – from calm to excitement, passion or romance? Use your marketing and advertising to show a realistic picture of the human experience, with all the highs and lows that come with it.

Consumer 263

Consumer Beauty and Health Advertising Shopping 263

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. But] It’s important for consumers to have healthy scepticism about all advertising, particularly from influencers.” It follows the ACCC’s crackdown on greenwashing in October 2022.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

AUGUST 24, 2023

And recent issues related to copyright infringement and generative AI may bring changes for the rules surrounding fair usage of images, text and other content used in consumer-facing advertising and retail. Using generative AI, retailers can answer customer queries, address concerns and guide customers through the purchase process.

Shopping 246

Shopping Advertising Consumer Marketing 246

Inside Retail

AUGUST 3, 2021

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. But I find a bigger problem in advertising. Imagine never seeing someone who looks like you in advertising content, like across social media.

Shopping 246

Shopping Fashion Accessories Clienteling 246

Retail TouchPoints

AUGUST 16, 2023

In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings. For many brands, television can seem like an imposing channel to start advertising on, but it’s never been easier for a brand to start advertising on television ,” said Moore.

Advertising 246

Advertising Merchant Services Shopping Consumer 246

Inside Retail

JANUARY 17, 2023

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

Advertising 246

Advertising Fashion Marketing ATS 246

Retail Focus

DECEMBER 10, 2021

Railpen, the investment manager for the £35bn Railways Pension Scheme, has announced Police, the Italian fashion accessories brand, has opened a new location in Caledonia Park, Scotland’s premier designer village. Starting as a unisex eyewear brand, it now sells a range of fashion accessories.

Accessories 189

Accessories Fashion Apparel Advertising 189

Inside Retail

JANUARY 28, 2024

Building a legacy with a lifestyle brand Now, Banana Republic is diversifying its portfolio with other product segments beyond apparel and accessories. The new store concept, together with the rebrand and new collection, has positioned Banana Republic as a legacy fashion retailer instead of a generic mall brand.

Fashion 263

Fashion Apparel Accessories Advertising 263

Retail TouchPoints

NOVEMBER 7, 2023

Within a three -year period, the accessories retailer went from: Chapter 11 to IPO; and from a beloved tween fixture among aging millennials to a fun brand with a distinct point of view and an eye for innovation. But its most powerful move started in the metaverse, and it is seeing the brand evolve in a completely new, entertaining direction.

Advertising 264

Advertising Jewelry Consumer Accessories 264

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

Advertising 246

Advertising Promotions Consumer ATS 246

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 264

Apparel Fashion Advertising Supermarket 264

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes.

Advertising 264

Advertising Apparel Consumer Fashion 264

Inside Retail

NOVEMBER 8, 2022

But clothing, footwear and accessories are up 2 per cent, food retailers are up 1 per cent while cafes and restaurants are also enjoying a 1.3 per cent) and department stores (down 0.4 per cent bump. How much longer these numbers can defy gravity is the real question. I’d say it’s a little more complex than that.

Advertising 246

Advertising Department Stores Consumer Accessories 246

Retail TouchPoints

MARCH 17, 2023

Advertisers have been buying digital products from Facebook and Google for years. The automotive retail industry — comprised of those that sell automotive parts and accessories — will become more customer-centric and create a less painful retail experience with NFTs. NFTs will bridge the gap between the real world and the metaverse.

Merchant Services 312

Merchant Services Consumer Accessories Advertising 312

Inside Retail

JANUARY 21, 2024

A significant amount of time was taken to source an eclectic yet appropriate selection of leather goods, accessories, and l’objets d’art (a range of works of art consisting of ornamental objects), to best represent the Parisian apartment style and also to reflect the brand’s passion for craftsmanship. “The

Department Stores 262

Department Stores Boutique Fashion Accessories 262

Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children. The label drew fire in recent weeks over two separate campaigns that were posted online.

Advertising 246

Advertising Fashion Management Accessories 246