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Best Promotional Items for Your Business in 2022

Small Biz Trends

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Luxottica fined $1.5 million for spam law breaches

Inside Retail

It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” “Once emails include this kind of marketing content they are commercial under the spam rules and must include the option to unsubscribe from further messages,” said ACMA member Samantha Yorke. “It

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

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Mosaic Brands faces court for failing to deliver online orders on time

Inside Retail

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

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Ad Exec: What Really Went Wrong at Bed Bath & Beyond

Retail TouchPoints

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. They promoted value on home goods, and consumers also thought “They probably have the stuff I want.” Verdi: In its early days, advertising was anathema to BB&B. RTP: What were, or became, the retailer’s weak points?

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Strand fined for fake discount claims after NZ regulatory probe

Inside Retail

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. He also agreed with the commission that breaching the Fair Trading Act was “integral to Strandbags’ profitability”.