Remove 2022 Remove Customer Experience Remove Retail Marketing
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These effects are another immediate example of the incredible benefits augmented reality provides retail marketers. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable. These “gifts” are often wickedly interactive, which is what makes them so engaging.

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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.

Outdoor 278
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

SMS messaging: SMS messaging is another popular method of communication for retailers today. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting. However, as of 2022, only 46% of retail shoppers were open to opting in for text messages from their favorite brands and retailers.

Marketing 246
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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

Faced with rising competition from big-box stores and warehouse retailers, many are getting undercut by these alternative format stores. As such, traditional grocers are losing market share. By 2022, grocery stores accounted for about 25% of total food spending.

Grocer 173
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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

With offline markets rebounding in nations like India, Indonesia, and South Korea, and a burgeoning social e-commerce scene set to surpass $300 billion by 2026, the retail industry in Asia Pacific is anything but stagnant. Post-pandemic, consumers are returning to physical stores that offer immersive experiences.

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Has Amazon Marketplace Become a ‘Company Town’?

Retail TouchPoints

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

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The Holidays are Big for Cannabis — How Retailers can Succeed in ‘The Season of Green’

Retail TouchPoints

However, it still offers an opportunity for retailers where delivery is allowed, as these companies can deliver on convenience on a day when most shoppers are browsing for sales from the comfort of their homes rather than traveling. “ Again, it all starts with retail marketing and brand marketing. Why are my numbers down?

Marketing 279