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The 2022 holiday season showed slow, but steady, improvement for the retail industry. Adobe recorded full-year sales growth of 6.1% , largely driven by heavy spending early in 2022 that tapered off as inflation took its toll. Promotions hit their peak during Cyber Week, when the average discount jumped to 30% in the U.S.
Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.
billion in 2022, according to Statista. Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? The problem isn’t just with influencers.
With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.
The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.
Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. The allegations involve 266 products at Woolworths between September 2021 and May 2023 and 245 products at Coles between February 2022 and May 2023.
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.
The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.
With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.
Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail.
Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending.
Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.
Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry.
So, what can we expect to see in 2022 for social platforms? The number of Australian consumers who made purchases through social media in 2020 was 5.3 Gone are the days when social media was just about promoting products or services, it’s also about building a community. Bite-sized content. It is expected to increase up to 6.4
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?
Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. Garratt’s promotion follows a strong Q2 2022 performance for the retailer, with same-store sales up 4.6% Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.
Thirteen Lune is an ecommerce destination that curates beauty brands created by Black and Brown founders and inspire organic consumer discovery. Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner.
Last week, consumer-activist group The Peoples Union USA called for a 24-hour buying blackout of all non-essential goods on February 28, particularly from big-box retailers like Walmart , Target and Amazon. This is not the first time consumers have used boycotts as a means of protest in the US.
See the closure of Amazon Style ; the 2022 closure of all Amazon 4-star , Books and Pop Up stores; and the Amazon Go pullback and pause.) It doesnt matter how fresh and fun your store looks, if it doesnt have the products and experience consumers want, they wont be back. in addition to $15 in non-Prime promotions on a $350 cart).
The reason gen AI rapidly gained mainstream adoption after OpenAIs launch of ChatGPT in 2022 was due to its ability to create novel content (text, images, music) from user prompts. Many gen AI applications can advance a retailers consumer-facing experience; lets examine some use cases that support these three consumer research areas.
With a whole new danger hitting consumers – inflation – will the same be true? In 2022, the retail sector is performing much better than expected. Analysts believe that 2022 will remain a good year, despite economic headwinds. The big test for retail will, of course, be Christmas 2022. The good news for retail.
While the 2022 holiday season was by all accounts a success, retailers may want to buckle down as they head into the new year: four out of 10 U.S. While the 2022 holiday season was by all accounts a success, retailers may want to buckle down as they head into the new year: four out of 10 U.S.
Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. The emergence of consumer-facing fashion events including PayPal Melbourne Fashion Festival and Melbourne Fashion Week has led some to question the relevance of a closed industry-only event.
However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. But there are possible headwinds on the horizon.
“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”
From the retailer’s point of view, it’s great that consumers are buying earlier,” said Meitiner in an interview with Retail TouchPoints. This season is going to be all about price and promoting, and sensibly, a lot of retailers started their efforts in October, which we also saw in 2023.
However, the current economic climate did affect what shoppers purchased — they were more interested than ever in replacing old appliances and stocking up their pantries — while livestreams helped brands cut through the noise created by thousands of promotions. Amazon’s Jon Batiste-led television spot paid off too, contributing to 6.8
Experts predict that brands will spend $15 million on influencer marketing by 2022. The real victim here is the consumer. People follow certain influencers because they trust them, and when that influencer promotes a product that they don’t actually believe in, trust is broken. – Business2Community , May 2021.
Her career, spanning more than 20 years, includes general management, marketing and commercial responsibilities including global consumer goods, payments, ecommerce and digital marketing. Trove clients include lululemon , helping the retailer launch a trade-in and resale pilot in 2021 and expanding the Like New program in April 2022.
With the potential for new COVID variants, record levels of inflation and evolving consumer preferences, 2022 retail design will change more in the next year than it has in the past decade. Consumers experience brands and purchase differently than they did a decade ago. Retail is full of opportunities for brands in 2022.
Jane , a DTC home décor and fashion retailer, explained how its unique approach to live shopping and social commerce has resulted in massive returns at the 2022 Retail Innovation Conference & Expo. Only then will you earn the following necessary to run a truly massive social commerce campaign. “
Consumer expectations have become even more demanding. One example from Marketplacer headquarters is the Buy From The Bush marketplace, designed to shine a spotlight on rural and regional small businesses impacted by drought, bushfires and now COVID-19, and promote their products and connect them to buyers across Australia and beyond.
Over the last few years, sustainability has become increasingly important to consumers. While several distinct consumer cohorts support sustainability, their underlying motivations — and actions — can differ significantly. Executives from both companies spoke at the2022 NRF Big Show , which took place Jan.
Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . In terms of savings, we see that our members are driven by our big promotional events in the Spring and during the holiday season.
As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Search engines.
The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. SaveTheHighStreet.org are proud to be associated with this Award.”
Target Circle is critical to delivering personalization at scale, Gomez noted, including customizing messaging, promotions and services to meet individuals’ needs. Gomez reported that the retailer will have quadrupled the number of Black-owned brands it sells by the end of 2022. Loyalty Program Yields Rich Customer Data. “We
31, 2022, a 2.5% In 2022, the impact of economic uncertainty, particularly in rising prices of non-discretionary expenditures like gas, food and housing, will rein in consumer spending. Promotions are expected to hit record highs as retailers seek to manage inventory levels and draw in price-conscious shoppers.
by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In
Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). Today, brands are competing for consumers’ share of wallet. The reality though is less stark.
billion in 2022. In a recent Australian Competition and Consumer Commission hearing, the CEO of Woolworths cited the 6500 products across the grocery, household and personal care categories stocked in Woolworths that were now also being sold on Amazon. Amazon announced it posted over $3.1 million customers, reaching 7.9
But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.
brands leverage these ecommerce strategies going into 2022? Some of these virtual influencers are even invited to be part of Singles’ Day promotions — for example ecommerce giants Tmall partnering with China’s most popular live streamer, Li Jiaqi. Livestreaming Continues to Drive Sales Across the Board. Membership Services are Booming.
Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But year-on-year , significantly weaker than September’s retail revenues.
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