Remove 2022 Remove Consumer Remove Promotions
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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. Adobe recorded full-year sales growth of 6.1% , largely driven by heavy spending early in 2022 that tapered off as inflation took its toll. Promotions hit their peak during Cyber Week, when the average discount jumped to 30% in the U.S.

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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

billion in 2022, according to Statista. Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? The problem isn’t just with influencers.

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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. The allegations involve 266 products at Woolworths between September 2021 and May 2023 and 245 products at Coles between February 2022 and May 2023.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.

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