Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 184

Consumer Marketing Accessories Advertising 184

Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

Marketing 299

Marketing Returns Advertising Marketing Spend 299

Retail TouchPoints

DECEMBER 22, 2022

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City. Below is part one of this series.

Visual Merchandising 264

Visual Merchandising Consumer Shopping Fashion 264

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

Drop-Shipping 263

Drop-Shipping Fulfillment Consumer Shipping 263

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 233

Marketing Consumer Advertising Retail Marketing 233

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista. A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.

Consumer 308

Consumer Promotions Returns Marketing 308

Small Biz Trends

JULY 30, 2022

Find out how you can improve your marketing strategy by attending Reuters Events Strategic Marketing NYC 2022. This event is going to bring together more than 50 chief marketing officers and experts from some of the leading brands in the world. Reuters Events Strategic Marketing NYC 2022. SINETNew York 2022.

Marketing 118

Marketing Consumer 118

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Driving Direct-to-Consumer Wine Sales Many wine and spirits brands are capitalizing on a direct-to-consumer model.

Marketing 296

Marketing Shipping Consumer Advertising 296

Inside Retail

OCTOBER 9, 2023

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262

Marketing Consumer ATS 262

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.

Merchant Services 227

Merchant Services Payment Services Promotions Location 227

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. It was valued at US$200 million in 2022.

Marketing 259

Marketing Apparel Fashion Consumer 259

Retail TouchPoints

FEBRUARY 15, 2022

So what changes should we expect to see in 2022? Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Here’s my take: 1.

Grocer 297

Grocer Payment Services Checkout Value Offer 297

Retail TouchPoints

APRIL 4, 2023

In its third annual Brand Protection Report , Amazon highlighted the success of its ongoing efforts to fight counterfeit products and said that 2022 saw more criminal referrals and industry partnerships than ever before at the company. The campaigns reached more than 70 million consumers in the U.S. “We UK, EU and China.

Accounting 217

Accounting Consumer Shopping Marketing 217

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Consumer Returns 130

Inside Retail

SEPTEMBER 7, 2023

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period.

Marketing 273

Marketing Consumer Returns Planning 273

Retail TouchPoints

APRIL 5, 2024

“The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond,” wrote Noah Zych, Global General Manager for Autonomous Mobility and Delivery at Uber Eats in a blog post.

Marketing 213

Marketing Checkout Management Consumer 213

Inside Retail

OCTOBER 16, 2023

Walmart and Petco are just the latest examples of a trend among both specialised pet care retailers like Petco and Chewy, and mass-market retailers such as Kohl’s, and Lowe’s, of expanding pet care services and product ranges to meet the needs of an increasingly pet-centred society. The pet perfume market alone was estimated to be worth US$1.4

Marketing 264

Marketing Clienteling Accessories Apparel 264

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has had the post on an interim basis since the May 2022 departure of former CMO Greg Revelle. I’m thrilled to have Christie step into the role of Chief Marketing Officer,” said Gass in a statement. 18, 2022.

Marketing 246

Marketing Promotions Consumer 246

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Since retail trade is a key input into broader consumer spending, which in turn is a massive component of GDP (as much as 45 per cent by some estimates), it stands to reason that the retail series might be a bit wonky too. Officially then, China’s retail sales rose by 4.7

Consumer 147

Consumer Accounting Planning Promotions 147

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin).

Marketing 260

Marketing Returns Consumer Shopping 260

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 274

Consumer Merchant Services Sporting Goods Promotions 274

Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Not to toot our own horn, but we hit the nail on the head with this one.

Social Commerce 293

Social Commerce Inventory Management Fulfillment Shipping 293

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 269

Marketing Wholesale Advertising Consumer 269

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 247

Consumer Beauty and Health Returns Location 247

Inside Retail

NOVEMBER 27, 2023

There are about 1600 possible product combinations, according to Felicity McGahan, group CEO of Strand, the 96-year-old Australian luggage chain that launched Nere in 2022. With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail.

Marketing 246

Marketing Accessories Fashion Location 246

Inside Retail

NOVEMBER 23, 2023

For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday. per cent up on 2022. The post How FOMO drives consumers and retailers to participate in Black Friday appeared first on Inside Retail Australia.

Consumer 264

Consumer Fashion Accounting Planning 264

Retail Focus

DECEMBER 5, 2022

With 2022 as the first year of MAPIC’s fully-fledged return post-pandemic, the atmosphere has been optimistic and energetic, with people looking forward to the experience of in-person retail and interactions. Attractive to younger generations, leisure can help to bring physical commerce back to consumers who strayed from it during COVID.

Finance 182

Finance Outdoor Consumer Accounting 182

Retail Focus

JANUARY 6, 2022

Global architecture, planning and design firm CallisonRTKL has released its Forecast 2022 report – looking at the accelerators, disruptors, and constants shaping the built retail environment in the year to come. Consumers care less now for these stories than they do for convenience. Tempur-Pedic (New York City).

Fulfillment 246

Fulfillment Clienteling Location Consumer 246

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Department Stores Fashion 130

Retail TouchPoints

MARCH 24, 2022

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. Meanwhile, more than three in four (78%) consumers say they’ve had an inconvenient online returns experience recently, per Pitney Bowes latest BOXpoll survey. consumers love the USPS.

Returns 303

Returns Drop-Shipping Merchant Services Shipping 303

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Join us!

Marketing 260

Marketing Consumer Advertising ATS 260

Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. Consumers now want the best of both worlds, and this collective desire has led to an inevitable blurring of the lines between physical and digital retail.

Consumer 292

Consumer Customer Experience Returns Shopping 292

Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

Consumer 292

Consumer Shopping Marketing Management 292

Retail TouchPoints

MARCH 10, 2022

And 2022 is shaping up to be a big coming out party for NFTs for marketers. These NFTs also allow brands to create virtual communities populated by the consumers who own them. As a result, more consumers will start to understand what NFTs are. Now we are moving into a new phase: NFT Utility. Here’s how and why exactly.

Consumer 252

Consumer Marketing ATS 252

Retail TouchPoints

APRIL 5, 2022

Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending.

Consumer 222

Consumer Promotions Planning Returns 222