Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 264

Advertising Consumer Marketing Accounting 264

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Consumer Returns 130

Retail TouchPoints

MAY 23, 2023

consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology.

Marketing 257

Marketing Advertising Consumer ATS 257

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 247

Marketing Consumer Advertising Retail Marketing 247

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

Advertising 162

Advertising Marketing Location Accounting 162

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista. A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.

Consumer 316

Consumer Promotions Returns Marketing 316

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 265

Marketing Advertising Consumer Marketing Spend 265

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Driving Direct-to-Consumer Wine Sales Many wine and spirits brands are capitalizing on a direct-to-consumer model.

Marketing 307

Marketing Shipping Consumer Advertising 307

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. Like retailers, we have first-party data and a dedicated audience.

Advertising 231

Advertising Consumer Marketing Shopping 231

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. of retail sales happen during Q4. living rooms.

Marketing 264

Marketing Advertising Retail Marketing Consumer 264

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 215

Marketing Retail Marketing Advertising Promotions 215

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

Consumer 302

Consumer Advertising Shrinkage Planning 302

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 222

Marketing Advertising Customer Experience Planning 222

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

Social Commerce 276

Social Commerce Beauty and Health Advertising Merchant Services 276

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 266

Advertising Marketing Social Commerce Consumer 266

Retail TouchPoints

MARCH 2, 2023

Former Red Bull CMO Ken Turner has been named as the first Chief Marketing Officer of Fanatics Collectibles , Fanatics ‘ growing trading cards and collectibles business. Collectibles have become a big focus for the sportswear platform, which solidified its ambitions in the space with the acquisition of Topps in January 2022.

Marketing 249

Marketing Advertising Consumer ATS 249

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 235

Consumer Advertising Shopping Marketing 235

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Join us!

Marketing 271

Marketing Consumer Advertising ATS 271

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 221

Marketing Beauty and Health Advertising Consumer 221

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 279

Advertising Inventory Management Management Consumer 279

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Two: Get Creative. Step Three: Trust the Machine.

Marketing 297

Marketing Advertising Wholesale Apparel 297

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

Advertising 255

Advertising Returns Planning Consumer 255

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile Marketing . Visual Marketing .

Payment Services 130

Payment Services Promotions Advertising Marketing 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Advertising 207

Advertising Consumer Marketing Returns 207

Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer 130

Consumer Advertising Promotions Management 130

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Fashion 191

Fashion Apparel Advertising Supermarket 191

Independent Retailer

FEBRUARY 3, 2022

With only 53 percent of consumers celebrating the Valentine’s Day holiday and even more retailers allowing shoppers to opt out of holiday marketing materials, it has become more important for businesses to get their products in front of the customers who are looking for them. Expected Trends for CPCs and Conversion Rate.

Marketing 78

Marketing Advertising Promotions Returns 78

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. brands leverage these ecommerce strategies going into 2022?

Advertising 238

Advertising Social Commerce Promotions Outdoor 238

Retail TouchPoints

APRIL 24, 2024

But January 2022 has come and gone, and cookies are still a part of daily life. The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

Advertising 188

Advertising Marketing Planning Consumer 188

Inside Retail

JANUARY 30, 2023

It has never been more difficult – nor more important – to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 130

Consumer Advertising Marketing Planning 130

Inside Retail

MAY 12, 2022

Italian luxury shoe maker Tod’s sees analysts’ expectations for 2022 sales and profitability as achievable despite a marked slowdown in China due to widespread Covid-19 restrictions, its finance chief said. The analyst consensus is for 2022 sales of around 970 million euros and a 5 per cent EBIT margin.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 224

Advertising Accounting Marketing Shopping 224

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

APRIL 26, 2024

billion on their pets in 2022, up from $123.6 Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Consumers want what is best for their dog; it’s personal. Americans spent $136.8

Wholesale 245

Wholesale Consumer Marketing Advertising 245