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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. One way to reach polychannel shoppers is through retail media networks.

Shopping 289
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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

of these emails being spam, 36% of which are from marketing and advertising initiatives. To break through all this noise, retailers must rely on personalization. SMS messaging: SMS messaging is another popular method of communication for retailers today.

Marketing 246
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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

Marketing 298
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S.

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How Rising Prices Shape Consumer Behavior

Retail Focus

Some brands dropped entire product categories after being burned by the 2022 inventory glut, which resulted in the liquidation of $48 billion in overstock merchandise across retail channels. Retail Marketing Strategies During Inflationary Periods Marketing messages shift when inflation dominates economic news.

Consumer 130
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Has Amazon Marketplace Become a ‘Company Town’?

Retail TouchPoints

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.