article thumbnail

Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. 5: Retailers will Test NFT Drops.

article thumbnail

Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? billion in 2023 — accounting for 8.5% As it turns out, this is quite an expensive problem to solve. of total retail sales.

Shipping 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Another easy step: Drop account creation requirements and allow guest checkout.

article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

article thumbnail

Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. As 2022 wraps up, it’s time for a “reset.” We may be facing rocky times ahead, but there is a glimmer of hope.

article thumbnail

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec. Usage was up by 40% compared to holiday 2020, while credit card usage dropped 5%. 18 and Dec. 18-31 window. “In

article thumbnail

Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members. Beauty Insider members can save the recommendations they receive [during these sessions] to their loyalty program account, which then makes for a better customer experience in the future.

Consumer 210