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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style. It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I I think not.”

Fashion 277
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Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings

Retail TouchPoints

Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct. The efforts have paid off, and the company believes it is well-positioned for success in the final stretch of 2021.

Jewelry 264
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5 Top Customer Service Articles of the Week 6-28-2021

Hyken

Newsweek) Newsweek has again partnered with respected global data research firm Statista to identify the stores that consistently provide the Best Customer Service 2021. The post 5 Top Customer Service Articles of the Week 6-28-2021 appeared first on Shep Hyken. America’s Best Customer Service Companies by Newsweek. and loyalty.

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast.

Outdoor 245
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Jo Malone eyes a dozen new stores outside London

Retail Gazette

It is planning to target market towns such as Wilmslow, Farnham, Market Harborough, Leamington Spa and Chichester. The fragrance brand is looking to increase its store portfolio from 37 to 45 by the middle of 2025, and up to 51 a year later, The Financial Times reported.

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Leveling Up: How Gaming is Changing the Face of Retail

Retail TouchPoints

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product.

Fashion 246