article thumbnail

How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Data collected by the National Association of Realtors also found that millennials made up 43 per cent of home buyers in 2021, the largest generational group. Since entering the market, Parachute has raised over $47 million in venture capital. Its been helpful for us internally and I think the customer feels that too, Kaye concluded.

Marketing 244
article thumbnail

Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

But in 2025, we want to celebrate the gestures big and small that symbolise everyday love”, said Soniya Cooper, head of marketing and partnerships, at Lvly, told Inside Retail. Inside Retail spoke with Cooper about the brands considerate customer-led marketing initiatives, consumer trends and stepping into bricks-and-mortar retail.

Marketing 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Morrisons full-year profit rise bolstered by ‘strongest’ quarter since 2021

Retail Gazette

Morrisons boss Rami Baitih said its been a year urgent reinvigoration as the supermarket reported its strongest quarter since the start of 2021. The chief executive noted that the grocer had made positive progressive against its turnaround strategy as it grew market share and made switching gains from its competitors. to 3.8bn.

Grocer 115
article thumbnail

Toys ‘R’ Us to Make Latin America Debut with New Panama Flagship Stores

Retail TouchPoints

WHP Global has partnered with Cotton Candy International to bring both Toys R Us and Babies R Us brick-and-mortar stores to Latin American and Caribbean markets, beginning with flagship stores in Panama that are scheduled to open next year. flagship location had opened in New Jerseys American Dream mall in December 2021.

Wholesale 265
article thumbnail

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

article thumbnail

How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style. billion Bitmoji avatars globally.

Fashion 277
article thumbnail

How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

Since entering the region in 2021, GMG has grown to more than 200 stores, with a target of reaching 400 within the next five years. Insights from its acquisition of Royal Sporting House have also helped the company understand local market dynamics. Further reading: How Dubai sportswear giant GMG aims to crack the Southeast Asia market.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.