Retail TouchPoints
FEBRUARY 23, 2021
With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io In fact, Smartly.io
Retail TouchPoints
NOVEMBER 10, 2022
But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.
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Retail TouchPoints
FEBRUARY 4, 2022
For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. billion in Q4 2021, up 98.6% in 2019.
Retail TouchPoints
FEBRUARY 8, 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.
Retail TouchPoints
JUNE 15, 2022
Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.
Inside Retail
MAY 8, 2022
Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.
Retail TouchPoints
MAY 17, 2024
Lucky for me, my local ShopRite just started offering Instacart ’s Caper Carts , so I had the chance to get some work done while also doing my weekly grocery shopping (talk about multi-tasking). Smart shopping carts are [an easy way for] retailers to dip their toes into [autonomous checkout]. by the end of 2024. by the end of 2024.
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