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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. With that in mind, retailers are wise to spend the 2021 holiday run-up leaning into non-physical gift options for customers. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Shoppers are increasingly aware of supply chain challenges, and 62% are very or somewhat concerned about not receiving their items in time for the holiday when they shop online Black Friday through Cyber Monday, according to a survey by Publicis Sapient. And the number-one prediction for holiday 2021: 1. 2 (Super Saturday, Dec.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The good news — while there is major potential to drive in-store sales with digital advertising, there is also a rapidly growing ecommerce and D2C market for wine brands. To build loyalty, find ways to delight users.

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

adults say they begin their online shopping search on Amazon. A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. The Amazon Effect also is reflected in the in-person shopping experience at brick-and-mortar retailers.