Retail TouchPoints

JUNE 15, 2022

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. As a result, ASONTV marketers promote their spending data to retailers.

Advertising 299

Advertising Marketing Consumer Promotions 299

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. Using Interactive Quizzes to Engage and Inform.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JUNE 24, 2021

Prime Day 2021 sales grew relatively modestly compared to last year’s Prime Day, up 6.1% However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. for both years. during that year.

Advertising 179

Advertising Accounting Promotions ATS 179

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

Advertising 264

Advertising Apparel Fashion Consumer 264

Retail TouchPoints

APRIL 28, 2025

Other retailers, including Amazon and Michaels , took advantage of the moment to promote or launch their own competitive offerings, and Etsy has been working to strengthen its position as the foremost marketplace for handmade goods ever since. The sale is expected to close within a few months.

Payment Services 147

Payment Services Advertising Promotions Returns 147

Retail TouchPoints

MARCH 12, 2021

In a variety of roles of increasing responsibility, he helped build Wayfair’s marketing organization, including a proprietary advertising technology stack and crucial industry partnerships. He will remain a part of the Wayfair leadership team through June 30, 2021 to support the transition. “Ed

Marketing 165

Marketing Promotions Advertising ATS 165

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

Payment Services 165

Payment Services Promotions Shipping Planning 165

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. Running until 29 October, the online giant’s adverts highlight the expansion of the range since its initial launch in 2021 – at the same time that Amazon opened its first Fresh store in the UK.

Promotions 110

Promotions Advertising Supermarket Marketing 110

Retail TouchPoints

MAY 18, 2023

between January and February of 2023 — they are still some way behind the comparative period of 2021. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 277

Advertising Promotions Marketing Checkout 277

Retail TouchPoints

JULY 21, 2022

Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman. Etsy bought Depop in June 2021 through a $1.6 The appointment will be effective Sept. 30, 2022 as Patel Goyal transitions into the chief executive role.

Advertising 312

Advertising Management Promotions Fashion 312

Retail TouchPoints

OCTOBER 11, 2021

Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal. Marketplaces have been a hot concept in 2021, as retailers look for new ways to make their ecommerce offerings stand out from the competition. Michaels gained access to some of A.C.

Payment Services 264

Payment Services Drop-Shipping Fulfillment Shipping 264

Inside Retail

MAY 1, 2025

After spending a few years in various e-commerce roles at Glassons, Airi joined True, New Zealand’s biggest privately owned advertising agency, to broaden her skillset. I feel sad that these days you don’t get to work cross-functionally, and you have to choose what you want your specialty to be quite early on.

Fashion 147

Fashion Customer Experience Advertising Promotions 147

Retail TouchPoints

JUNE 26, 2024

In November 2021 the UK saw a total of 321 million ecommerce transactions, according to Statista. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. Stock management: Algorithms love a good seller, but they can over-promote items with low stock.

Advertising 264

Advertising Returns Marketing Accounting 264

Retail TouchPoints

FEBRUARY 25, 2022

Both of the retailer’s San Francisco stores closed in response to armed robberies in February 2021, according to the San Francisco Chronicle. The company partnered with Tru Kids Brands to resurrect Toys ‘R’ Us for the 2019 holiday season, but they closed by early 2021. The Austin store saw a similar 98% drop in foot traffic.

Shopping 306

Shopping Advertising Promotions Location 306

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

MARCH 11, 2022

During its second annual global advertiser summit, Pinterest highlighted a range of new and upcoming shopping and advertising features, including: Your Shop — a personalized shopping space within Pinterest that offers up brands and products tailored to each users’ individual tastes, based on their activity and preferences.

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. As just one example, Chewy was a pandemic winner, but the company spent more than half a billion dollars marketing to consumers in 2021.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

MARCH 1, 2023

In 2021, Americans spent nearly $105 billion on lottery tickets, or about $320 a year for the average adult. And then there’s the experience of playing the lottery itself: the anticipation, winning (even just a few dollars) and something bigger like a second-chance promotion. Within the U.S.,

ATS 278

ATS Advertising Consumer Marketing 278

Retail TouchPoints

JULY 28, 2021

The first installment of the Brand Closet Showroom Social was held in May 2021 at the Kimpton Angler’s Hotel in Miami Beach, Fla., During the activation’s five-week promotional period, brands earned more than 500,000 social impressions, 650+ QR code product scans as well as local and national media mentions.

Boutique 264

Boutique Shopping Promotions Marketing 264

Retail TouchPoints

MARCH 15, 2023

billion in 2021 to $34.77 Currently, only 1% of digital advertising budgets are focused on where 80% of buying decisions take place — at the store, on the shelf, at the point of purchase. Think of WiFi networks with WiFi receivers and transmitters, but for device charging. billion in 2026.

Point of Sale 273

Point of Sale Advertising Customer Experience Marketing 273

Retail TouchPoints

MAY 5, 2023

billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. Leverage that data to show the right promotions and ads to the right users. Forecasts predict retail media ad spend will grow to $61.15 You have something unique to offer with your data.

Advertising 278

Advertising Promotions Marketing ATS 278

Retail TouchPoints

JANUARY 30, 2024

This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy. Promote Transparency in AI Processes Transparency in Gen AI processes is essential for building and maintaining customer trust.

Customer Experience 340

Customer Experience Supply Chain Management Promotions Advertising 340

Retail TouchPoints

MAY 1, 2023

billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. Leverage that data to show the right promotions and ads to the right users. Forecasts predict retail media ad spend will grow to $61.15 You have something unique to offer with your data.

Advertising 277

Advertising Promotions Marketing ATS 277

Retail TouchPoints

MAY 16, 2022

The retailer was rewarded with double-digit sales growth in 2020 and again in 2021. Target Circle is critical to delivering personalization at scale, Gomez noted, including customizing messaging, promotions and services to meet individuals’ needs. Loyalty Program Yields Rich Customer Data. “We

Advertising 276

Advertising Promotions Fulfillment Shopping 276

Retail TouchPoints

DECEMBER 13, 2022

In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again.

Advertising 278

Advertising Telecommunications Location Kiosk 278

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. The block party will be open to the public from 11 a.m. and advocate for animal welfare; Face painting; Caricature art; and A photo booth.

Merchant Services 272

Merchant Services Promotions Advertising Brand Management 272

Retail TouchPoints

FEBRUARY 21, 2023

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. billion in quarterly revenue representing an almost 8% decline from Q4 2021. But Social Commerce is Still All About Advertising Why does all this matter to social commerce?

Social Commerce 246

Social Commerce Advertising Merchant Services Shopping 246

Retail TouchPoints

MARCH 18, 2022

The most expensive NFT artwork ever was just purchased in December 2021. One example of a potential use for NFTs is online advertising campaigns, which can be distributed strategically across different digital platforms and monetized multiple times. What’s so special about this particular NFT?

Marketing 305

Marketing Advertising Promotions Fashion 305

Inside Retail

JULY 5, 2024

cents, compared with about $3 a share in 2021. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time. Shares had fallen to 4.5 What happened?

Shipping 264

Shipping Advertising Marketing Promotions 264

Retail TouchPoints

NOVEMBER 16, 2022

ecommerce business, which grew 16% year-over-year, and its global advertising business, which saw more than 30% growth. Promotions helped Target clear out its excess inventory, which was up 14% year-over-year in Q3 compared to 36% in Q2 and 43% in Q1, but the discounts needed to accomplish this took their toll on margins.

Apparel 322

Apparel Planning Advertising Consumer 322

Retail TouchPoints

OCTOBER 7, 2022

A late 2021 Gartner survey of global marketing leaders found that 86% believe that digital commerce will be the primary sales channel within two years. Every element of the shelf, including promotions, advertising, inventory, content and competition, is active in real time. Industry analysts agree.

Promotions 287

Promotions Management Shipping Advertising 287

Inside Retail

SEPTEMBER 11, 2021

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Valued at USD $3.73 We are living in the new era of responsible retail.

Beauty and Health 246

Beauty and Health Customer Experience Consumer Promotions 246

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Consumer 243

Retail TouchPoints

NOVEMBER 13, 2023

Our thought was that it would be easier to promote the benefits of Marlow to a new audience versus convincing a Brooklinen customer to try another pillow. Hallinan: When we originally launched Marlow back in 2021, the intention was to enter wholesale easily — and this idea influenced everything from the product itself to the packaging.

Wholesale 278

Wholesale Advertising Consumer Promotions 278