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Wendy’s Brilliant Twitter Strategy & Its Top 22 Best Tweets

Indigo 9 Digital

One of the biggest moves Wendy’s made on Twitter was when it took its account private in February of 2020. They are all empowered to tweet in the way they best see fit and as quickly as possible which makes sense as you can’t be a star on Twitter if there is a long bureaucratic process governing what is said in each and every tweet.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. Then in 2020 Casper’s sales and marketing expenses were $156.8 of revenue.

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Best Buy’s eCommerce Strategy, What You Need to Know

Indigo 9 Digital

Back in 2020 Best Buy highlighted the important link between stores and eCommerce. Our stores played a pivotal role in the fulfillment of these sales [in the fourth quarter of 2020] as almost two-thirds of our online revenue was either picked up in-store or curbside, shipped from a store or delivered by a store employee. “Our

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

DoorDash’s revenues in fourth quarter of 2020 were up 226% to reach $970 million, Uber Eats’ revenues were up in a similar fashion by 224% to reach $1.4 Similarly DoorDash has never generated a profit with the exception of the second quarter of 2020 where it made a profit of $23 million. "It Link to source: Marketwatch.

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10 Things You Need to Know About the Jordan Brand’s Success & Growth

Indigo 9 Digital

Another growth opportunity is apparel which is up 50% since Nike’s 2020 fiscal year. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Women represents one of the biggest growth opportunities out there.” Do you like this content?

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Crocs’ Marketing Strategy. How it Turned an “Ugly” Shoe into a Hot Commodity

Indigo 9 Digital

Bad Bunny the Latin pop superstar collaborated with Crocs to release a pair of white Crocs in 2020. Crocs also partnered with KFC to release a pair of Crocs in 2020 that look like a pair of shoes covered in KFC’s deep fried chicken. When Bieber dropped his first collaboration with Crocs in 2020 it was incredibly successful. “We

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11 Things You Need to Know About Shein

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. For example, as of October 2020 Shein’s app had been downloaded 229 million times, while H&M’s app had been downloaded 124 million times and Zara’s app 91 million times.