article thumbnail

Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2020 and $19.42 Retail Dive. Digital advertising boom time. Digital advertising on Google.

article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. The first issue, and this is one that all direct-to-consumer retailers face is how do you get consumers to know that you exist? In 2020 Casper lost $89.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Statistics You Should Know

Small Biz Trends

The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% What’s more, retail trade added 4.8 trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ).

article thumbnail

6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

article thumbnail

4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. That’s why if you are a food and beverage retailer, stores matter a lot.

article thumbnail

Uber Eats’ Strategy, 6 Things to Consider

Indigo 9 Digital

If you hadn’t used a food delivery app before 2020 you might have found yourself leaning into food delivery even more than you thought you would over the past two years. With that in mind in 2020 Uber launched its grocery delivery business after purchasing grocery delivery startup Postmates for $2.7 Advertising.

article thumbnail

Jewelry Sales Increased Sharply in July, Survey Finds

VMS

jewelry sales were up sharply in July compared to the same month in 2020 as well as in 2019, according to Mastercard SpendingPulse. The growth was part of a larger trend in which retail sales overall grew for the 11th consecutive month. percent compared with July 2020, according to the survey. compared to July 2020.

Jewelry 72