Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on sales and marketing or 35% of its revenue. Then in 2020 Casper’s sales and marketing expenses were $156.8 In 2020 Casper lost $89.6

Consumer 98

Consumer Returns Advertising Marketing 98

Small Biz Trends

JULY 8, 2021

The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% What’s more, retail trade added 4.8 trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ).

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Indigo 9 Digital

NOVEMBER 15, 2022

Burger King is now struggling to keep up with Wendy’s who became the second largest burger chain in the United States by sales in 2020. More marketing spend. Burger King is investing $120 million into advertising which is a 30% increase over what Burger King previously spent annually in advertising.

Advertising 52

Advertising Marketing Spend Retail Trends Planning 52