Indigo 9 Digital

MARCH 9, 2023

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

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Indigo 9 Digital

SEPTEMBER 15, 2022

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. In addition to getting more of your wallet, a service business like this has better margins than Amazon’s retail business and is less capital intensive.

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Indigo 9 Digital

JULY 21, 2023

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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Indigo 9 Digital

JUNE 13, 2022

Or in the process of trying to turn the ship around many companies make a number of missteps as they desperately try to improve operations. But Tim Hortons, which started working on a turnaround plan in 2020, has been successful in improving its business. In 2021 Tim Hortons had same store sales growth of 10.8% Quality improvements.

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Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5.

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Indigo 9 Digital

MARCH 15, 2022

In 2020 as a thank you for working during the pandemic Shake Shack paid its hourly employees holiday bonuses of $250-$400 and it shelled out an additional $6 million in wages. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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Indigo 9 Digital

MARCH 6, 2023

But Zara like many retailers is doubling down on its digital business. In 2020 during the height of the COVID-19 pandemic when consumers were forced to shift a large share of their spending online, Zara’s digital sales were up 77% representing a third of all sales. Investing little in advertising. Do you like this content?

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