Inside Retail

NOVEMBER 25, 2021

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. On September 15, 2020, during lockdown, Lush also partnered with IAMWHOLE and Zoe Sugg [the influencer known as Zoella] in Digital Detox Day to advocate for putting our devices down for one whole day and to focus on our mental health.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 273

Advertising Marketing Social Commerce Consumer 273

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 257

Checkout Advertising Finance Consumer 257

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

Fashion 165

Fashion Apparel Advertising Supermarket 165

Retail TouchPoints

MAY 2, 2024

The FTC had sued Williams-Sonoma in 2020, charging that the company advertised multiple products under its Goldtouch, Rejuvenation, Pottery Barn Teen and Pottery Barn Kids brands as being all, or virtually all, made in the U.S. that it is last substantially transformed in the U.S., its principal assembly takes place in the U.S.

Advertising 264

Advertising Consumer Marketing Customer Experience 264

Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

Merchant Services 348

Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

APRIL 24, 2024

This marks the third time Google has pushed back the timeline on cookie deprecation, plans for which were first announced in January 2020 , when the company committed to removing tracking tech from Chrome within two years. But January 2022 has come and gone, and cookies are still a part of daily life.

Advertising 193

Advertising Marketing Planning Consumer 193

Retail TouchPoints

AUGUST 18, 2021

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. compared to 2020. growth experienced in Q2 2020. compared to Q. on top of 10.9%

Grocer 282

Grocer Advertising Fulfillment Shopping 282

Retail TouchPoints

JANUARY 12, 2024

Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format. A number of those advertisers also are signed on to participate in the Gateway Shop beta, including Unilever.

Shopping 244

Shopping Advertising Promotions Consumer 244

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JUNE 15, 2022

In 2020, it eliminated all commissions and fees, thereby making it free for merchants to list their products on Google Shopping, and then in 2021 it forged integration partnerships with a number of major ecommerce facilitators including Shopify and Square. Bing’s goal might be similar.

Merchant Services 300

Merchant Services Shopping Payment Services Advertising 300

Retail TouchPoints

MARCH 24, 2021

billion on CBD products in 2020, with that number projected to increase to $26.4 These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products.

Consumer 317

Consumer Advertising Marketing Accounting 317

Inside Retail

DECEMBER 13, 2023

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

Advertising 130

Advertising Accessories Consumer ATS 130

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

Advertising 246

Advertising Promotions Consumer ATS 246

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. Overall, there are very few ways to optimize your advertising campaigns through these kinds of providers.

Advertising 262

Advertising Marketing Accounting Promotions 262

Rangeme

SEPTEMBER 28, 2021

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2020 and $19.42 Digital advertising boom time. Digital advertising on Google. January 2021. Retail Dive.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JULY 12, 2021

2020 and the pandemic proved to be a critical turning point for Party City, both in its marketplaces journey and for the business as a whole. The company had struggled to find its footing in recent years, with its stock price falling to as low as 20 cents early in 2020 after several bad quarters. The Definition of a Pandemic Pivot.

ATS 296

ATS Advertising Consumer Accounting 296

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Lower rates, however, are only part of the story. Ad Spend and Product Popularity.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

OCTOBER 21, 2021

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts. digital ad revenue (up from 7.8%

Merchant Services 296

Merchant Services Advertising Shopping Drop-Shipping 296

Retail TouchPoints

FEBRUARY 28, 2024

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. She will be the first person to take on the role since 2020 and will report directly to Co-founder, CEO and President Jennifer Hyman.

Customer Experience 242

Customer Experience Advertising Marketing Fashion 242

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online.

Advertising 255

Advertising Promotions Consumer Customer Experience 255

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Checkout Shipping Consumer 130

Inside Retail

JULY 22, 2021

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotions Consumer 264

Inside Retail

APRIL 21, 2022

The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. . Online travel booking company Trivago has been ordered to pay $44.7

Advertising 363

Advertising Consumer ATS 363

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 277

Department Stores Accessories Apparel Advertising 277

Retail TouchPoints

OCTOBER 26, 2022

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. In 2020, Edgewell (maker of Schick razors) was set to acquire DTC shaving brand Harry’s for $1.37

Advertising 210

Advertising Consumer Marketing ATS 210

Store Growers

DECEMBER 22, 2020

Last Updated on December 22, 2020. But before we do that, it’s time to take a break and look back at 2020. In this overview, I want to give you a taste of what we’ve been up to in 2020. Top Google Ads Articles 2020. Let’s start with the top 10 articles we published during 2020.

Advertising 41

Advertising Shopping Shipping Accounting 41

Inside Retail

JUNE 1, 2023

This year’s report builds on our 2020 report and the key figures reveal that lack of trust is a problem that is rapidly getting worse.” The report also found that customers are concerned about dishonest communication, with 48 per cent saying that companies intentionally mislead consumers in their advertising.

Advertising 264

Advertising Consumer Marketing ATS 264

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. million customers have set up an Afterpay Card to shop in person since the solution went live in fall 2020.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. in 2020 and likely to keep climbing. in 2019 to 14.9%

Payment Services 361

Payment Services Advertising Returns Checkout 361

Retail TouchPoints

JUNE 24, 2021

Overall ecommerce spending fell 1% compared to Prime Day 2020, according to data from Salesforce. However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. billion in sales.

Advertising 151

Advertising Accounting Promotions ATS 151

Retail TouchPoints

JUNE 15, 2022

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. Authentic Brands Group , which acquired Forever 21 in early 2020, has since signed a licensing agreement with Hong Kong-based Lasonic Electric Xusheng Co. to manage Forever 21’s China operations.

Fast Fashion 234

Fast Fashion Advertising Fashion Location 234

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75

Advertising 246

Advertising Fashion Consumer Shopping 246

Retail TouchPoints

JULY 23, 2021

retailers in 2020, up 44.0% It means understanding how and where to advertise. In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Create cost-effective advertising campaigns with Google Ads. Online is Now a ‘Need to Have’.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 252

Merchant Services Finance Advertising Marketing 252

Retail TouchPoints

MARCH 31, 2021

At Pandora he most recently served as Chief Operating Officer, helping to scale the company’s advertising business and played a significant role in the acquisition and integration of Pandora into Sirius XM. Gerbitz will assume his new role on April 8, 2020, reporting to President and CEO Mike George.

Advertising 226

Advertising Management ATS 226

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. We’re seeing something like 50 retail networks launched in the U.S.

Advertising 271

Advertising Marketing Spend Marketing Customer Experience 271