How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Retail TouchPoints
FEBRUARY 6, 2025
But the merchant was suffering from a bit of an image problem that made it seem fusty and old-fashioned, a situation that led to a companywide turnaround plan initiated in 2020. One of the key strategic goals was increasing online sales, which had previously accounted for approximately 6% of all sales.
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