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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications. In his new role he will be accountable for PayPal’s consumer business, including product strategy for PayPal and Venmo globally.

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Here’s what the data says about the “new Chinese luxury consumer”

Inside Retail

billion active users, and offers mini apps and official brand accounts, offers brands the widest reach. The luxury marketplace While Chinese consumers were largely unable to travel overseas during the pandemic, the domestic luxury market continued to grow. WeChat, which has amassed over 1.2 billion trips, with spending of US$1.7

Consumer 130
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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

Founded in Los Angeles in 2019, the brand started out with the ambitious goal of disrupting the T-shirt category — a saturated, highly commoditized space. But what we learned is that about a third of our customers are actually females buying for the men in their lives, and that spikes north of 50% , sometimes 80% , during the holiday season.

Marketing 298
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Marketing 256
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

billion compared to roughly $3 billion in 2019, according to data from IWSR. At Vroom, unit sales increased 82% YoY in fiscal year 2020 , and revenue was up $916 million from 2019. It’s really about getting over that last hurdle at the bottom of the funnel.”. The numbers speak for themselves: Online sales of alcohol in the U.S.

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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

The value of the deal was reported to be worth about $350 million. We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem.