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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

Just last year, total returns accounted for $761 billion in lost sales for U.S. Similar to how Amazon Prime has made fast, free shipping an expected part of ecommerce, customers seek return processes that are equally stress-free and easy to complete. retailers, according to NRF. Exacerbating the situation, these same shops lost $10.30

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Walmart Offers Free At-Home Pickups for Online Product Returns

Retail TouchPoints

Customers can schedule returns via the new Carrier Pickup by FedEx service for products that have been shipped and sold by Walmart.com, using either the website or the Walmart app. Customers without access to a printer at home can choose the “Drop off at FedEx” return method.

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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% Winter elements have historically been unkind to packages, which as a side note is why shipping insurance is a good idea during the winter. of total U.S. this year by two full years.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

RetailNext found that Black Friday store traffic dropped by 48% year over year, with jewelry (-53.5%), footwear (-52.8%) and apparel (-50.2%) seeing the most significant drops. over the 2019 holiday. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales.

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Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

Retail TouchPoints

27) dropped considerably in comparison to last year. Overall, the four days from Thanksgiving through Sunday were down -49% compared to 2019. Black Friday, on the other hand, hurt — with only half as much traffic as in 2019. This means that the drop in Black Friday traffic may benefit other, later dates before New Year’s.

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

The study found that this evolving area was already causing retailers to shift their budgets: Google Shopping (the image-focused product ads that appear at the top of a search) spend was up approximately 7% in 2019, while Google paid search (the text-based links that appear within the search results) spend fell nearly 8%.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Adobe reports that out-of-stock messages are up 172% compared to January 2020 and up 360% from January 2019. with BNPL orders in 2021 up 44% compared to 2019 and 3% over 2020, according to the Adobe Digital Economy Index. “In Stressed Consumers Spread Out Spending with BNPL. Consumers Look to Curbside to Secure the Goods and Save $$$.

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